Food critics, mom’s, physicians and personal trainers are cringing at the thought of this new ‘sandwich’ Kentucky Fried Chicken is positioning to consumers. The Double Down is a one-of-a-kind sandwich that features two thick and juicy boneless white meat chicken filets (Original Recipe® or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce. So meaty, there is no room for a bun.

While we’re all aware of bacon’ new found popularity, and the purported ability of free will,  this new KFC menu item has got peoples’ stomachs turning.

Since the news spread, a heavy influx of conversations have sprouted up all around the interwebs. Most topics maintained high relations to the sandwich itself, but as some time passed, much of the chatter looked to target & revolve around the KFC brand specifically.

Overall sentiment shows a fairly level playing field with both negative and positive remarks claiming about half of the references. This is interesting as most people are basing these decisions entirely without ever having sampled the new treat.

Here’s a word cloud showing more popular terms associated with related posts. From this we can tell that people like the fact that the new sandwich includes bacon and that a heart attack as a direct result of eating this sandwich is not so bad.

Over the past week, Double Down has appeared as a trending topic on Twitter. This being said, it’s no surprise that it reported the highest amount of related activity. And, as more talk about the sandwich continue to engulf the internet, food bloggers & critics everywhere will have no choice but to succumb reader demands and scarf one of these babies down (then write about it). So, I’m sure we can expect to see blog coverage increase.

In the mean time, its rounding in on that lunch hour. What to eat, what to eat….