Disney’s highly anticipated Tron: Legacy will be finally hit theaters tomorrow. Hype around Tron has been building for three years — from a teaser trailer at Comic-Con in July 2008 to Donatella Versace echoing the movie’s aesthetic (sleek black uniforms, white and blue glowing light) in a menswear show in Milan, to Daft Punk coming out of hiding to compose the soundtrack.

We measured buzz around Tron, compared in the chart below to another big new movie opening next Wednesday, Ben Stiller and Robert De Niro’s ‘Little Fockers.’

Conversations around Tron have been very positive.

All major topics of conversation have been positive (green).

Will major marketing dollars and positive buzz lead to blockbuster sales?

Facebook continues to become one of the most important platforms for brands to engage. The Next Web published a list of the top 25 most ‘liked’ brands on Facebook. Do more Facebook ‘likes’ mean increased chatter for brands online? We used Social Radar to run analysis on Web chatter around each of these brands in 2010. Compare the lists below.

Interestingly, there seems to be little correlation between which brands have the most Facebook ‘likes’ and which brands are being talked about most online.

The chart below contains the brands ranked in order of most Facebook ‘likes’, with bars representing online chatter.

The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:

Questions or comments? Twitter me @adamcoomes.

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

The August 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during August 2009. The list measures the number of unique individuals or sources that posted content about each brand during August 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter holds its reign at number 1 yet again. Disney jumps 9 spots and Marvel joins the list as Disney’s acquisition of Marvel made huge news at the end of the month. Playstation launched 11 spots due to the introduction of the PS3 Slim with its long-awaited price drop. Xbox 360 also made news with the announcement of a price drop, sneaking it up 3 spots.

Also worth mentioning, the build-up of chatter momentum for the upcoming NFL season rose NFL 13 spots. Firefox and NASA both take a dive as natural fallout from their big announcements last month: NASA’s 40 year celebration of Apollo 11 and Firefox’s version 3.5 update.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.