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Social Radar Top 50 Social Brands (November 2009)

Posted by Adam Coomes on December 02, 2009
Business, Technology / 1 Comment

The November 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during November 2009. The list measures the number of unique individuals or sources that posted content about each brand during November 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There were quite a few shifts this month. The success of Windows 7 has increased the chatter of Microsoft and Windows, raising their ranking three spots. Verizon has made it into the Top 50 this month and AT&T has increased rank mostly due to chatter around recent Verizon-AT&T attack ads. Also making an appearance this month is Oprah due to her announcement of the show ending in 2011.

The biggest surprise this month is Android, or “Droid”. It has made a remarkable jump to 11th place, surging past heavy hitters iPod, Blackberry, and even MySpace. It received nearly identical amounts of chatter as Windows and Microsoft this month.

Rank

Chg

Brand

1

Twitter

2

(+1)

Google

3

(+2)

YouTube

4

Facebook

5

(-3)

iPhone

6

Mac

7

(+1)

Obama

8

(-1)

Apple

9

(+3)

Windows

10

(+3)

Microsoft

11

(+18)

Android

12

(-3)

iPod

13

(-2)

MySpace

14

(+1)

XBox

15

(-5)

LG

16

(+1)

Fox

17

(-1)

Yahoo

18

(-4)

BlackBerry

19

(+2)

Amazon

20

(-1)

Playstation

21

(+2)

NFL

22

(-4)

BBC

23

(-1)

Wii

24

CNN

25

(+6)

AT&T

26

(-6)

Disney

27

(+5)

Firefox

28

(-2)

Sony

29

 

Oprah

30

(+4)

Nokia

31

(-4)

MTV

32

(-2)

NBA

33

(-5)

Starbucks

34

(-9)

Linux

35

ABC

36

(+4)

Dell

37

(+1)

eBay

38

(-1)

Skype

39

 

Verizon

40

(-7)

ESPN

41

(-5)

Ford

42

Wikipedia

43

(-4)

UPS

44

 

NASA

45

(-1)

Samsung

46

(-1)

BMW

47

 

Intel

48

(+2)

CBS

49

(-3)

Blu-Ray

50

(-7)

Canon

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (October 2009)

Posted by Adam Coomes on November 03, 2009
Business, Technology / No Comments

The October 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during October 2009. The list measures the number of unique individuals or sources that posted content about each brand during October 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There are no big surprises with the Top 10 this month. NFL dropped 10 spots as the season opening excitement has died down a bit, while NBA jumped 11 spots as the basketball season kicks off. AT&T has dropped, while other cell phone related brands have increased such as LG and Blackberry, as well as newcomers to the list - HTC and Android. With many new Android devices out and on the horizon, as well as the recent “droid does” campaign, Android has joined our list this month at a surprising 29th place.

Rank

Chg

Brand

1

Twitter

2

(+1)

iPhone

3

(+1)

Google

4

(-2)

Facebook

5

(+1)

YouTube

6

(+2)

Mac

7

Apple

8

(-3)

Obama

9

iPod

10

(+2)

LG

11

(-1)

MySpace

12

(+2)

Windows

13

(-2)

Microsoft

14

(+5)

BlackBerry

15

(+8)

XBox

16

(-1)

Yahoo

17

(-1)

Fox

18

(+4)

BBC

19

(+1)

Playstation

20

(-2)

Disney

21

(+3)

Amazon

22

(+5)

Wii

23

(-10)

NFL

24

(+2)

CNN

25

(+4)

Linux

26

(-1)

Sony

27

(-10)

MTV

28

(+2)

Starbucks

29

 

Android

30

(+11)

NBA

31

(-10)

AT&T

32

(+1)

Firefox

33

(+3)

ESPN

34

(-6)

Nokia

35

(-1)

ABC

36

(+1)

Ford

37

(-5)

Skype

38

(-7)

eBay

39

UPS

40

(-2)

Dell

41

(+4)

MLB

42

(+2)

Wikipedia

43

(+3)

Canon

44

(-4)

Samsung

45

(+4)

BMW

46

 

Blu-Ray

47

(+3)

Nintendo

48

(-5)

Nike

49

 

HTC

50

(-2)

CBS

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (September 2009)

Posted by Adam Coomes on October 02, 2009
Business / 1 Comment

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

Rank

Chg

Brand

1

Twitter

2

(+1)

Facebook

3

(-1)

iPhone

4

Google

5

(+1)

Obama

6

(-1)

YouTube

7

(+1)

Apple

8

(-1)

Mac

9

iPod

10

MySpace

11

Microsoft

12

(+11)

LG

13

(+6)

NFL

14

(-1)

Windows

15

(-3)

Yahoo

16

(+1)

Fox

17

(+13)

MTV

18

(-4)

Disney

19

(-4)

BlackBerry

20

(-4)

Playstation

21

(+5)

AT&T

22

(-1)

BBC

23

(-5)

XBox

24

(-2)

Amazon

25

(-5)

Sony

26

(+3)

CNN

27

(+1)

Wii

28

(-2)

Nokia

29

(-2)

Linux

30

(+2)

Starbucks

31

eBay

32

(+5)

Skype

33

(-9)

Firefox

34

(-1)

ABC

35

Oprah

36

ESPN

37

(-3)

Ford

38

(-3)

Dell

39

UPS

40

Samsung

41

(+3)

NBA

42

Intel

43

Nike

44

(-6)

Wikipedia

45

(-4)

MLB

46

(-1)

Canon

47

(-4)

Marvel

48

CBS

49

(-1)

BMW

50

(-3)

Nintendo

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (July 2009)

Posted by Eric on August 03, 2009
Business / 12 Comments

The July 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during July 2009. The list measures the number of unique individuals or sources that posted content about each brand during July 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Once again, Twitter holds on to the top spot. MySpace jumped 17 spots, mostly due to MySpace’s new mail service. Amazon jumped 6 spots to #16 from chatter regarding the acquisition of Zappos. eBay jumped 8 spots and Skype joined the list this month due to a legal battle that may threaten the future of Skype.

There were some other surprises this month as well. The LG Chocolate helped LG jump 11 spots. Starbucks joined the list thanks to their Free Pastry day spreading lots of chatter. BlackBerry jumped 15 spots thanks in part to rumors about the new BlackBerry Storm as well as their new app store. Nintendo, Wii, Sony, Playstation and XBox all dropped this month after buzz from the Electronic Entertainment Expo (E3) subsided.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.


Rank

Chg

Brand

1

Twitter

2

iPhone

3

Google

4

(+1)

Facebook

5

(-1)

Obama

6

(+1)

YouTube

7

(+1)

Mac

8

(-2)

Apple

9

Microsoft

10

(+4)

iPod

11

(+17)

MySpace

12

(+1)

Yahoo

13

(-3)

Windows

14

(+1)

Firefox

15

(+15)

BlackBerry

16

(+6)

Amazon

17

(+4)

BBC

18

(+16)

CNN

19

(+6)

Fox

20

(-4)

Linux

21

(-10)

XBox

22

(-10)

Sony

23

(+10)

Disney

24

AT&T

25

(-5)

Nokia

26

(-8)

Wii

27

(-8)

Playstation

28

Starbucks

29

(+8)

eBay

30

(-4)

MLB

31

MTV

32

(+6)

NFL

33

(+11)

LG

34

(-7)

Ford

35

(-12)

Dell

36

(+13)

NASA

37

ABC

38

(-21)

NBA

39

(-10)

Samsung

40

(+10)

ESPN

41

Nike

42

UPS

43

Skype

44

(-2)

Wikipedia

45

(-5)

BMW

46

(-15)

Nintendo

47

Kindle

48

Canon

49

Verizon

50

(-14)

Intel

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Social Radar Top 50 Social Brands (May 2009)

Posted by Adam Coomes on June 04, 2009
Business / 6 Comments

The May 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during May 2009. The list measures the number of unique individuals or sources that posted content about each brand during May 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

The top six brands held their positions in this month’s list. Twitter, Google, Obama, iPhone, Facebook and YouTube remain strong with increased buzz across all online mediums. Windows jumped past Mac this month thanks to buzz on Windows 7. Linux moved up two spots, while the NBA jumped six spots thanks to an exciting month of Playoff games. The NBA’s active Twitter account has nearly 700,000 followers, and several players are also tweeting. Notably, @dwighthoward, who gave a shout out to his Twitter followers in a post-game interview, has quickly amassed nearly 200,000 followers and has been called the next big ad man by Ad Age.

Dell jumped 22 spots thanks in part to a new Studio line of laptops, as well as the continued growth of @delloutlet, which has nearly 600,000 followers on Twitter. BlackBerry jumped five spots, corresponding with their strong sales — BlackBerry Curve is outselling iPhone so far in 2009. Nintendo dropped 8 spots as some of the video game chatter shifted to Microsoft’s Project Natal and Sony’s Motion Controller.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

Google

3

Obama

4

iPhone

5

Facebook

6

YouTube

7

(+3)

Windows

8

(-1)

Mac

9

(-1)

Apple

10

(-1)

Microsoft

11

Yahoo

12

iPod

13

(+2)

Linux

14

(-1)

Sony

15

(+6)

NBA

16

(-2)

XBox

17

(+1)

Playstation

18

(-1)

Wii

19

(+22)

Dell

20

(-1)

Nokia

21

(+1)

Fox

22

(-6)

Amazon

23

(+8)

BBC

24

(+1)

Ford

25

(+1)

Firefox

26

(+3)

MySpace

27

(+5)

BlackBerry

28

(-4)

Samsung

29

(+16)

ABC

30

(+4)

AT&T

31

Chrysler

32

(+3)

Disney

33

(+9)

Intel

34

(-4)

MLB

35

(+3)

BMW

36

(-8)

Nintendo

37

MTV

38

(-5)

eBay

39

Toyota

40

(-17)

NFL

41

Kindle

42

VW

43

Oprah

44

(+6)

Nike

45

CNN

46

(+2)

Blu-Ray

47

(-3)

LG

48

(-5)

Digg

49

NASA

50

NHL

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Can anybody compete with the iPhone?

Posted by Eric on April 05, 2009
Technology / No Comments

There’s the iPhone…and then there’s everything else. iPhone generates more than twice as much chatter as the next highest competitor, dwarfing BlackBerry, Palm and Nokia. Interestingly, Nokia sells hundreds of different phone models; Samsung sells TVs, desktop monitors, etc. — doesn’t matter, iPhone still dominates web chatter.

cellphone

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