Yesterday Apple unveiled a slew of new products, including announcements on iOS 4.1, New iPods, iTunes 10, Ping and Apple TV.

The word Apple appeared in more than 1% of all Internet chatter yesterday.

Which of Apple’s announcements generated the most chatter? Apple TV generated the most, followed by iPod, Ping, iTunes 10 and iOS 4.1.

Ping seems to be the most polarizing topic. Part of the new iTunes software, Ping is a social networking feature that allows you to comment on music, ‘like it’ a la Facebook and ‘follow’ users a la Twitter.

Sentiment around Ping has been 44% negative so far today, with words like half-baked, ugly and bland appearing in posts.

Even the new iTunes logo received criticism. Sentiment around the new logo was 66% negative, with the word ‘hate’ appearing in more than 10% of posts mentioning the logo. Although, personally I think removing the CD from the logo was a wise choice

Clearly Apple is moving in the right direction with social networking. But options like Spotify appear to offer much greater functionality.

Did you stop in your tracks yesterday to watch the Apple conference? With Android phones gaining smart phone market share, is Apple losing its luster?

Apple chatter spiked well above Microsoft and even generated more chatter than Google, Obama, Facebook and the NFL yesterday. So people are still talking about Apple.

Last week, Apple confirmed many speculations of the release of a computing tablet after announcing the launch of the Apple iPad. In wake of the news, social media felt a massive influx of iPad related posts, tweets, mashups as Apple endured praise and criticism from all over the world. Here’s a look at the social media buzz surrounding the iPad:

Activity surged on the day Steve Jobs unveiled his precious new product and nearly 400,000 bits of content were generated on the interweb on this day alone!

Apple must be doing something right upsizing the iTouch because people seem to be really into this new product. Without even getting a chance to sample the actual device, 75% of social media references have been positive.

Here we see a word analysis that shows the to terms associated with each sentiment. “Lack” was the most popular negative term and it seems that the deficiency of the usual computing features and abilities (can someone say Flash?) really tickled some nerves.

This is what it looks like to put all iPab conversations into a word cloud. Here you see that Steve Jobs was a big part of the chatter as were alleged product features. So here it is, straight from the horses mouths. People dig the iPad. Are you going to get one?

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

On the heels of Apple’s Sept. 9 Rock and Roll event, we decided to analyze conversation share around some of the big announcements.

The Nano made big news at the event with the announcement of its new built in camera, 2.2-inch display, Genius mix capability and built-in FM radio.

The iPod Classic increased capacity to 160GB while keeping the price the same at $249.

The iPod Touch was advertised as the most affordable gateway to the App Store at $229, with no monthly fees. The keynote called the Touch Apple’s fastest growing product line and highlighted its gaming and pocket computing capability.

Apple also highlighted iTunes 9, which includes Genius mixes, home sharing, iTunes LP and a redesigned store layout.

We used Social Radar to measure share of voice for the following words within coversations about “iPod” within the last month: Touch, Nano, Classic, Shuffle, iPhone, Zune and iTunes.

Conversation around Nano spiked dramatically following the announcements, but Touch still holds the highest share among iPod conversations online.

iPhone and Touch hold the largest percentage of posts within the last 30 days at approximately 30% each, with Nano and iTunes each under 10%.

In typical Apple fashion, leading up to the Worldwide Developers Conference 2009, no one outside of Apple had a clue what the new iPhone would be called, nor could they confirm with certainty that a new iPhone would even be announced. When they made the announcement during the keynote, everyone heard Apple call the device, “iPhone 3G S”. It was an odd decision for Apple to include a space between “3G” and “S”, as many search engines don’t even index the letter “S”. In fact, many people simply called it “iPhone 3GS”.

As Apple started to realize the issues with this decision, such as the fact that their new device developed two names, they decided to pull a switch-a-roo name change with no prior warning. Apple issued a press release on June 22 titled Apple Sells Over One Million iPhone 3GS Models.

Lots of bloggers, news sources, and others picked up on this name change and people followed the trend quite quickly. The chart below shows you just how quickly the Internet changed their spelling. Pretty fascinating.

Apple announced a new iPhone 3GS at their World Wide Development Conference in San Francisco on Monday. We analyzed buzz on several of the key features announced and ranked them below by percentage of posts. Video recording capability received a significant amount of buzz, with mentions in nearly 15% of all iPhone-related posts in the last 24 hours. Price and camera were also hot topics of discussion.

Overall user sentiment around the iPhone 3GS has been positive so far.

We also compared buzz around the iPhone 3GS to the Palm Pre launch over the weekend. iPhone 3G and 3GS generated significantly higher buzz after its 6/8 announcement than Palm Pre did on its 6/6 announcement. Which will continue to generate more buzz in the weeks ahead? Will buzz correlate to sales?

The April 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during April 2009. The list measures the number of unique individuals or sources that posted content about each brand during April 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter once again dominates the Top 50 list in April 2009. Already the hottest brand on our March list by a wide margin, Twitter accumulated an additional 10% in chatter in April.

Content sharing website Digg joined the Top 50 this month thanks in part to the April 2 launch of the DiggBar. Enterprise software company Oracle also joined the list with an increase in chatter due to its April 20 acquisition of Sun Microsystems. And as the NBA and NHL Playoffs heated up in April, the NHL joined the Top 50 while the NBA jumped 9 spots.

Dell dropped 23 spots this month as buzz around the March announcement of the new Dell Adamo faded. Kindle also dropped out of the Top 50 as hype around the Kindle 2 subsided.

Conversely, CNN jumped up 10 spots thanks to the race to a million Twitter followers with Ashton Kutcher. IBM also jumped four spots thanks to increasing focus on social media.

View the list below, or download the full PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

What do you think of when you hear the word apple? A fruit that keeps the doctor away? George Washington? Pie? Nope.

How about consumer electronics. Welcome to 2009.

Brands often become ubiquitous words for their products, like Kleenex facial tissues. But who would have predicted 50 years ago that the fruit kids brought their teachers as a gift would be replaced in our language by a brand name?

There are hundreds of types of apples that can be used in countless recipes, but the topic cloud for the word “apple” (pulled from millions of Internet conversations over the last year) shows that technology-related words were far more prominent than recipe or baking.

To build the trend chart below, we used a massive query including all Apple products (iPod, iPhone, Macbook, Mac, etc.), software (iWork, iLife, etc.) as well as words associated with Apple (technology, software, computer, apps, features, developers, etc.) compared to all other apple-related content (excluding Big Apple, Fiona Apple, etc.).

What are some other examples of successful branding? What do you think of first when you hear the word windows?

Update 04/08/09: For more details on how we determine our ranking, view The new rules of branding

If sheer volume of conversation is any indication, Twitter is the hottest brand in the market. Twitter dominates a tech-heavy list of brands in our March 2009 Social Radar Top 50. The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation. These brands are top of mind for consumers and bloggers today — Social Radar determined rankings according to the number of individual websites with at least one post about each brand to accurately capture the brand’s reach across the web.

The list below is based on overall conversation volume through the month of March 2009, including blog posts, news feeds, forums, social networks and Twitter posts. The +/- number represents the ranking change since February 2009.

For the full March 2009 list, download the PDF. Be sure to visit our Social Radar Top 50 page for access to each month’s results.

Questions? Comments? Tweet me: @adamcoomes