After months of speculation, Amazon unveiled its new tablet this morning, the $199 Kindle Fire. Smaller and cheaper than Apple’s iPad, the Kindle Fire has a 7-inch display and runs on a heavily customized version of Google’s Android operating system. For a feature breakdown, visit Amazon Kindle Fire vs. iPad 2 vs. Nook Color: by the numbers.
Amazon’s focus is on media consumption — the Kindle Fire pulls together all of Amazon’s media services from the cloud, including 18 million digital books, movies, songs, magazines, apps, and games. The device is designed to tap into all of the digital media products and services Amazon has been building for the past few years: Amazon Web Services, Instant Video, Kindle Books, Amazon’s MP3 music store, cloud storage, and Android app store.
Priced at less than half the $499 starting price of an iPad, the Kindle Fire aims to undercut Apple’s popular tablet, which has sold 28 million units since its 2010 debut. ”The price is shockingly low,” Forrester analyst Sarah Rotman Epps said.
Amazon CEO Jeff Bezos also unveiled a new version of Amazon’s classic e-ink Kindle, now called the Kindle Touch, which will start at $99.
We used Social Radar to analyze conversations around Amazon and Apple online.
Amazon vs. Apple buzz

Amazon chatter spiked past Apple today following the announcements. Kindle chatter (purple) spiked up near iPad (green) levels today as well.
Content breakdown

Amazon and Kindle Touch are being heavily blogged about today. More than 51% of Kindle Touch mentions came via blogs this morning, while 83% of iPad mentions came via Twitter.
Amazon sentiment

Conversations around Amazon are currently 84% positive.
Apple sentiment

Despite excitement around Apple’s upcoming iPhone 5 announcement October 4, overall conversations around Apple are currently 76% positive, 8% less positive than Amazon.
iPad sentiment

Conversations around the iPad are currently 86% positive.
Kindle Fire sentiment

Conversations around Kindle Fire are currently only 75% positive.
Kindle Touch sentiment

Conversations around Kindle Touch are 85% positive, 11% more positive than Kindle Fire currently.
Can Amazon Kindle compete with Apple iPad? There are plenty of reasons why the Kindle Fire is no iPad killer. What do you think?