Social Media has become the new buzzword of the ad world, with brands, marketers, and agencies rushing to establish themselves as respected resources on comprehension and implementation of the medium. It’s interesting to find that, as an extremely broad term, “social media” can be associated with a handful of key words.

Marketing was the most referenced, with a hefty 4.3 occurrences per post and infiltrating nearly 44% of all results. Twitter and Facebook trailed closely behind. Looking at this word cloud, it can be concluded that the majority of social media related to social media is directly related to using it as an advertising strategy. So how do people feel about this? Pretty good.

From my experiences of being indulged in social media marketing, all these feelings are pretty much inline. This next chart is pretty cool and shows where the content is coming from. Apparently, people tend to converse about Social Media through Twitter, so if you’ve got something interesting to interject, best get your @replies going.