Update 04/08/09: For more details on how we determine our ranking, view The new rules of branding
If sheer volume of conversation is any indication, Twitter is the hottest brand in the market. Twitter dominates a tech-heavy list of brands in our March 2009 Social Radar Top 50. The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation. These brands are top of mind for consumers and bloggers today — Social Radar determined rankings according to the number of individual websites with at least one post about each brand to accurately capture the brand’s reach across the web.
The list below is based on overall conversation volume through the month of March 2009, including blog posts, news feeds, forums, social networks and Twitter posts. The +/- number represents the ranking change since February 2009.
|
Rank |
Chg |
Brand |
|
1 |
|
|
|
2 |
|
|
|
3 |
|
Obama |
|
4 |
|
iPhone |
|
5 |
|
|
|
6 |
(+1) |
Mac |
|
7 |
(-1) |
YouTube |
|
8 |
|
Microsoft |
|
9 |
(+1) |
Windows |
|
10 |
(+6) |
iPod |
|
11 |
(-2) |
Apple |
|
12 |
(+1) |
Yahoo |
|
13 |
(+2) |
Sony |
|
14 |
|
XBox |
|
15 |
(+6) |
Playstation |
|
16 |
(+4) |
Amazon |
|
17 |
(-5) |
Wii |
|
18 |
|
Dell |
|
19 |
(-8) |
Linux |
|
20 |
(-3) |
Nokia |
|
21 |
(+1) |
Samsung |
|
22 |
(+3) |
Firefox |
|
23 |
(-4) |
eBay |
|
24 |
(+2) |
Ford |
|
25 |
(+6) |
BlackBerry |
|
26 |
(+6) |
General Motors |
|
27 |
(+2) |
Fox |
|
28 |
|
NFL |
|
29 |
(-5) |
MySpace |
|
30 |
(-7) |
NBA |
|
31 |
(+2) |
Nintendo |
|
32 |
(-2) |
BBC |
|
33 |
(+1) |
Disney |
|
34 |
(+6) |
AT&T |
|
35 |
(+3) |
Honda |
|
36 |
(+5) |
MLB |
|
37 |
(+11) |
Skype |
|
38 |
(+1) |
ABC |
|
39 |
(+5) |
Toyota |
|
40 |
(+9) |
Nike |
|
41 |
(-4) |
LG |
|
42 |
(-7) |
Kindle |
|
43 |
|
FedEx |
|
44 |
(-1) |
Wikipedia |
|
45 |
|
Nissan |
|
46 |
|
CNN |
|
47 |
|
Blu-Ray |
|
48 |
(+2) |
UPS |
|
49 |
|
IBM |
|
50 |
|
Audi |
For the full March 2009 list, download the PDF. Be sure to visit our Social Radar Top 50 page for access to each month’s results.
Questions? Comments? Tweet me: @adamcoomes
