Sunday night, the 84th annual Academy Awards went head-to-head with the NBA All-Star Game in a battle for viewers. The game started at 7:30 on TNT and the Oscars began at 8:30 on ABC.

As expected, “The Artist” won a number of the major Academy Awards Sunday night in Los Angeles, including best picture, best director, best actor and even best costume design and best score. However, the NBA boasted its most connected All-Star weekend ever, even enabling fans to vote for Saturday night’s Slam Dunk contest winner via Twitter using the hashtag #SpriteSlam.

Which event generated more buzz over the weekend? We used Social Radar to find out.

Academy Awards vs. NBA All-Star game buzz

We analyzed the number of times Oscars, Academy Awards, NBA, All-Star and #SpriteSlam terms were mentioned online. The Oscars won by a landslide. The terms ‘Oscars’ or ‘Academy Awards’ were mentioned in 1.5% of ALL Internet conversations.

NBA All-Star Game sentiment

Conversations around the NBA All-Star game were 82% positive over the weekend. Dunk contest winner Jeremy Evans, who jumped over Kevin Hart in the winning dunk, appeared in 8% of conversations and was 57% negative. Some said the 2012 Dunk Contest was one of the worst ever.

Academy Awards sentiment

Despite mixed reviews on Billy Crystal as a host, overall conversations around the Academy Awards or Oscars were 86% positive over the weekend.

ABC’s new 1960s inspired TV show Pan Am launched the first “Twitter-powered flight,” encouraging users to tweet using the hashtag #panam to win prizes. The new series is a drama about stewardesses back when jet travel was glamorous. The show, along with The Playboy Club, is drawing obvious comparisons to Emmy-winning AMC series Mad Men.

Did Pan Am’s twitter promotion successfully generate buzz? We used Social Radar to analyze conversations online.

#panam buzz

The #panam hashtag conversation spiked dramatically during the show but subsided almost immediately.

#panam sentiment

Conversations around #panam were an average of 84% positive this week. Mad Men appeared in nearly 10% of all Pan Am conversations.

Mad Men vs. Pan Am vs. The Playboy Club

While Pan Am did generate more buzz overall than The Playboy Club, the new show has a long way to go to catch Mad Men buzz online. Mad Men is currently generating more buzz than Pan Am even though Mad Men is not during season currently.

In Monday night’s season finale of “The Bachelor” Brad Womack chose Emily over Chantal.

We used Social Radar to run analysis around the show.

The Bachelor 2011 trend

Monday night’s finale generated more than double the amount of chatter around other episodes of The Bachelor this month.

The Bachelor finale sentiment

Sentiment around The Bachelor finale was 68% positive and 28% negative.

The Bachelor 2010 vs. 2011

Overall chatter around The Bachelor finale was down 11% this year.

Emily vs. Chantal chatter

Monday’s winner, Emily, consistently generated more chatter than Chantal online throughout the last month. Apparently America agreed with Brad the Bachelor.

The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:

Questions or comments? Twitter me @adamcoomes.

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Nielsen ratings have long been the measure of TV success. For the week ending March 22, ABC, CBS and Fox dominated the Nielsen top 20. Not a single NBC or CW show made the list. But does that tell the whole story? Thanks to websites like hulu, viewers are consuming information online in demand.

We measured web chatter for the Nielsen top 20 during the same week, and added several popular NBC and CW shows to our research as well. The results were surprising. Half of our top 10 is comprised of shows on NBC or CW.

1. American Idol (Fox)
2. Gossip Girl (CW)
3. Saturday Night Live (NBC)
4. Dancing with the Stars (ABC)
5. Desparate Housewives (ABC)
6. Grey’s Anatomy (ABC)
7. Heroes (NBC)
8. 60 Minutes (CBS)
9. The Office (NBC)
10. 30 Rock (NBC)