The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.
This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.
The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.
Download the PDF:
|
Rank |
Chg |
Brand |
|
1 |
(+2) |
|
|
2 |
(-1) |
|
|
3 |
(+6) |
|
|
4 |
iPhone |
|
|
5 |
(+2) |
YouTube |
|
6 |
(-4) |
Obama |
|
7 |
(-2) |
Mac |
|
8 |
(-2) |
Apple |
|
9 |
(+3) |
iPod |
|
10 |
(-2) |
Microsoft |
|
11 |
Windows |
|
|
12 |
(+5) |
MySpace |
|
13 |
(-3) |
Yahoo |
|
14 |
(+5) |
Amazon |
|
15 |
(+7) |
Fox |
|
16 |
(+10) |
Disney |
|
17 |
(+17) |
BlackBerry |
|
18 |
(-4) |
Firefox |
|
19 |
(+4) |
BBC |
|
20 |
(-2) |
Wii |
|
21 |
(-6) |
Sony |
|
22 |
(-1) |
XBox |
|
23 |
(+2) |
Playstation |
|
24 |
(-8) |
Linux |
|
25 |
(+7) |
CNN |
|
26 |
(+13) |
MTV |
|
27 |
(+8) |
AT&T |
|
28 |
(-15) |
eBay |
|
29 |
(+12) |
Starbucks |
|
30 |
NFL |
|
|
31 |
|
Android |
|
32 |
(-12) |
Nokia |
|
33 |
(-9) |
Ford |
|
34 |
(+2) |
ABC |
|
35 |
|
Skype |
|
36 |
(-8) |
Dell |
|
37 |
(+8) |
UPS |
|
38 |
(-7) |
Wikipedia |
|
39 |
(+1) |
NBA |
|
40 |
(+4) |
LG |
|
41 |
|
ESPN |
|
42 |
|
Oprah |
|
43 |
(-16) |
Samsung |
|
44 |
|
NASA |
|
45 |
(-12) |
Nintendo |
|
46 |
(-17) |
Canon |
|
47 |
(-4) |
Nike |
|
48 |
Gap |
|
|
49 |
|
Kindle |
|
50 |
(-13) |
Intel |
View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.
Social Radar Screenshot:
Questions or comments? Twitter me @adamcoomes.
Simon
January 4, 2010
[...] the guys over at infegy published their list of the top50 online brands of 2009. one can say, 2009 was definitely the year [...]