The July 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during July 2009. The list measures the number of unique individuals or sources that posted content about each brand during July 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.
Once again, Twitter holds on to the top spot. MySpace jumped 17 spots, mostly due to MySpace’s new mail service. Amazon jumped 6 spots to #16 from chatter regarding the acquisition of Zappos. eBay jumped 8 spots and Skype joined the list this month due to a legal battle that may threaten the future of Skype.
There were some other surprises this month as well. The LG Chocolate helped LG jump 11 spots. Starbucks joined the list thanks to their Free Pastry day spreading lots of chatter. BlackBerry jumped 15 spots thanks in part to rumors about the new BlackBerry Storm as well as their new app store. Nintendo, Wii, Sony, Playstation and XBox all dropped this month after buzz from the Electronic Entertainment Expo (E3) subsided.
View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.
Questions or comments? Twitter me @adamcoomes.
|
Rank |
Chg |
Brand |
|
1 |
|
|
|
2 |
iPhone |
|
|
3 |
|
|
|
4 |
(+1) |
|
|
5 |
(-1) |
Obama |
|
6 |
(+1) |
YouTube |
|
7 |
(+1) |
Mac |
|
8 |
(-2) |
Apple |
|
9 |
Microsoft |
|
|
10 |
(+4) |
iPod |
|
11 |
(+17) |
MySpace |
|
12 |
(+1) |
Yahoo |
|
13 |
(-3) |
Windows |
|
14 |
(+1) |
Firefox |
|
15 |
(+15) |
BlackBerry |
|
16 |
(+6) |
Amazon |
|
17 |
(+4) |
BBC |
|
18 |
(+16) |
CNN |
|
19 |
(+6) |
Fox |
|
20 |
(-4) |
Linux |
|
21 |
(-10) |
XBox |
|
22 |
(-10) |
Sony |
|
23 |
(+10) |
Disney |
|
24 |
AT&T |
|
|
25 |
(-5) |
Nokia |
|
26 |
(-8) |
Wii |
|
27 |
(-8) |
Playstation |
|
28 |
Starbucks |
|
|
29 |
(+8) |
eBay |
|
30 |
(-4) |
MLB |
|
31 |
MTV |
|
|
32 |
(+6) |
NFL |
|
33 |
(+11) |
LG |
|
34 |
(-7) |
Ford |
|
35 |
(-12) |
Dell |
|
36 |
(+13) |
NASA |
|
37 |
ABC |
|
|
38 |
(-21) |
NBA |
|
39 |
(-10) |
Samsung |
|
40 |
(+10) |
ESPN |
|
41 |
Nike |
|
|
42 |
UPS |
|
|
43 |
Skype |
|
|
44 |
(-2) |
Wikipedia |
|
45 |
(-5) |
BMW |
|
46 |
(-15) |
Nintendo |
|
47 |
Kindle |
|
|
48 |
Canon |
|
|
49 |
Verizon |
|
|
50 |
(-14) |
Intel |
August 4, 2009
[...] conversational volume on the Web, making it the number one social brand for July 2009, according to Social Radar. It was at number one in June too. Social Radar analyzes the Web to see what brands are mentioned [...]