Samsung turned heads this summer with its launch of the Galaxy S line of Android smart phones. Samsung even accomplished the rare feat of coordinating the launch across all four major U.S. carriers – T-Mobile (as the Vibrant), AT&T (as the Captivate), Sprint (as the Epic 4G) and Verizon (as the Fascinate).
With competition in the mobile market heating up, we decided to breakdown the buzz on the Galaxy S.
Chatter trend: iPhone vs. HTC Evo vs. Droid X vs. BlackBerry Torch vs. Galaxy S
Measuring chatter: iPhone vs. HTC Evo vs. Droid X vs. BlackBerry Torch vs. Galaxy S
As expected, iPhone 4 generated the most online chatter in the last month against the HTC Evo, Droid X, BlackBerry Torch and Galaxy S.
However, chatter around Galaxy S specifically has been steadily rising over the past several months.
Galaxy S chatter trend
Galaxy S sentiment
Sentiment around Galaxy S has been very positive, with 85% of conversations being positive and only 7% negative.
Galaxy S sentiment trend
Galaxy S Negative Words
The word ‘problem’ was among the most frequently used negative words.
By drilling into individual posts for further analysis, we found the words ‘slow’ and ‘lag’ among those used most often with the word ‘problem’.
We also looked at the overall topic cloud to reveal some of the key words used in Galaxy S posts, sized by relevance and colored by sentiment.
Galaxy S Conversation Topics
The word iPhone appeared in 22% of Galaxy S posts.
Galaxy S Most Influential Sites
Analysis of the Top Sources using the Social Radar visualization tool reveals Engadget blog as the top source based on links in, links out and relevant posts.
Galaxy S chatter: Captivate vs. Epic 4G vs. Fascinate vs. Vibrant
We also analyzed chatter around each of the four Galaxy S phones: the T-Mobile Vibrant, AT&T Captivate, Sprint Epic 4G and Verizon Fascinate. At the moment, the Vibrant is generating the most chatter, followed by the Captivate, the Epic 4G and then the Fascinate.
Galaxy S content breakdown
Further breaking down the percentage of content contributed by various sources reveals 67% of chatter around Galaxy S was generated by microblogs, 22% by blogs and 11% by forums.
So how does the Galaxy S chatter compare among Android enthusiasts vs. iPhone enthusiasts?
We created a watch list consisting of blogs and news feeds specifically focused on Android products, and compared which of the Android phones were generating the most chatter. We included Galaxy S, Galaxy A, Evo, Nexus One, Hero, Droid Incredible, Droid X, Droid 2 and myTouch on the chart below:
Android phone chatter among influential Android bloggers:
Conversely, we thought it would be interesting to run the same query among top iPhone focused blogs and news feeds to see which of the Android phones were generating the most chatter among iPhone enthusiasts:
Android phone chatter among influential iPhone bloggers
Nexus One dominated chatter among both Android and iPhone sources. Although the Nexus One has been on the market much longer than the Galaxy S and has been generating chatter for a longer period of time. Interestingly, the Galaxy S is not generating as much chatter among iPhone blogs and news feeds, though it is one of the most discussed among Android sources. We will check back with an update and further analysis once the Galaxy S line has been on the market longer.
