Oprah helps hype Twitter’s big day | Buzz Study

Oprah helps hype Twitter’s big day

Posted by Eric on April 17, 2009
Technology

Television host/Emmy Award winner/philanthropist/billionaire Oprah Winfrey @oprah has decided to send her first tweet during live TV today.

Ashton Kutcher @aplusk will be be Oprah’s guest, discussing today’s win in the race to a million followers over CNN @cnnbrk and Britney Spears @britneyspears.

What does it mean for the future of social media? TechCrunch wonders if soccer moms will take over the service.

Check out the trend chart below. Even someone with a reputation as established as Oprah’s — one of the most powerful people in the world — is trending up in chatter the last few days thanks to Twitter. Her buzz should continue to rise today after the show airs. The topic cloud below represents topics of conversation on the web related to Oprah over the last two days.

Social media is evolving. Kutcher gets it. “For one person to actually have the ability to broadcast to as many people as a major media network, sort of signifies the turning of the tide from tradition news outlets to social news outlets,” Kutcher said in a YouTube video.

It’s exciting news. As Brian Solis said in his blog, we participate in social media to express ourselves. We become media. We become influencers. Solis goes on to discuss the potential of social media to empower individuals moving forward.

What’s next? Googlezon may be here before 2014.

Tags: aplusk, ashton kutcher, brian solis, britney spears, cnn, cnnbrk, googlezon, one million followers, oprah, race to a million, techcrunch, Twitter, youtube

6 Comments to Oprah helps hype Twitter’s big day

Rachel
April 17, 2009

Kutcher gets one version of social web. The one that involves broadcasting. Others get a different version, the one that involves listening

Ryan
April 17, 2009

Yea, because “social web” is so hard to get, lol.

Greg McBride
April 17, 2009

Rachel, I couldn’t agree with you more. I was tweeting about this last week. These celebrities need to understand that there’s nothing social about talking AT people. They need to try following back more than 45 of their celebrity friends and actually engage with the social web.

With that said, there’s nothing dictating that they must be social. It’s just contrary to what most social users embrace.

ISHIRLEYl
April 17, 2009

Right on Rachel. Yesterday as I added myself to the number of followers for @aplusk to help the cause I wanted so badly to send the message that following a million people would be so much more impressive than being followed, but stopped myself realizing my tweet would most likely go unheard. Tweet, tweet.

Deestweet
April 18, 2009

We have the facts already spoken, I am here to agree with the real social twitters.

Gayook
April 21, 2009

I think that Oprah and other celebrities tweeting are acknowledging the information revolution that is making history, and everyone can be part of that. I just turned 66 this year and am just learning about all this social networking. It’s fun.

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