Is Twitter a fad or the dawn of a new era?

Posted by Eric on April 11, 2009
Business, Technology

It seems that Twitter is changing the world 140 characters at a time. We reported last week that Twitter was the most social brand in the month of March. Twitter experienced 76.8% growth during March as everybody from Snoop Dogg to Fortune 500 companies to local churches to President Obama is tweeting on a regular basis. Here are just a few headlines this week:

Twitter Passes New York Times
Is Twitter Killing RSS?
AT&T uses Twitter during service outage
New York church brings Good Friday to Twitter

Think about that for a minute. Twitter is surpassing one of the most established publications in the world, eliminating the need for feed readers, providing reliable communication during an outage for one of the biggest cellular service providers, and even spreading the gospel.

Rainn Wilson says he has more twitter followers than the population of Tulsa after just a few months on Twitter.

John Mayer says he was lamenting the loss of fan mail in the tech age until he realized Twitter is the next best thing.

Golfweek says Twitter is the biggest trend to hit the Masters since the green jacket.

Ad Age says that advertising agencies need to think more Twitter and less TV.

How has this micro-blogging company with only 30 employees surpassed behemoth Google in buzz within the last few months? Check out the chart below to see how Twitter has surged past big names like iPhone, Facebook and even Google in web chatter.

Nearly 1 out of every 100 online conversations mentions Twitter. And only a fraction of the population has actually realized the power of Twitter. Where is its ceiling?

twitter_trend

Tags: , , , , , , , , , , ,

11 Comments to Is Twitter a fad or the dawn of a new era?

Robert Bravery
April 11, 2009

I think twitter is going to go a long way. People are finding out the benefits of networking. The ability to quickly promote yourself and brand. TO be able to help someone out with 140 is quick, fast to the point.

I wrote a blog post some time ago about twitter and traffic to your website and blog. Check it out. http://www.integralwebsolutions.co.za/Blog/EntryId/42/Twitter-tweeting-can-bring-much-needed-traffic-to-your-blog-or-website.aspx

I think that many people who are looking to up their traffic, will have to turn to twitter some time.

Greg
April 11, 2009

I found your post via Twitter (ironic, I know) and thought I should leave you a comment. Great post - be sure to keep advertising your posts and I’ll keep reading them.

Someone should Sphinn this….

Captain Realito
April 11, 2009

Dead by summer. What kind of a life is it if you are constantly interrupted by inane messages?

Brian O'Leary
April 11, 2009

I don’t have a crystal ball, but two observations:

We’re still talking about a highly fragmented marketplace (even with its recent growth spurt, Twitter is picking up less than 1% of all RSS feeds, according to your chart); and

Twitter’s growth has outpaced its ability to serve - outages, dropped Tweets and the like have been reported of late. Without a clear revenue model, Twitter’s ability to solve the growth problem is a question.

If there is a conclusion to be reached, maybe it’s that Twitter made RSS real to a whole lot of people. That’s not too shabby.

Kumaran
April 11, 2009

Is the perfect the way it is, but its only a matter of time before high school teenagers catch on and all the top trends are reflections of high school bathroom walls

Genevieve
April 11, 2009

While Twitter is a phenomenon and does have its strengths, it has its weaknesses as well. One of them being the predominantely self and brand promoting nature of it. I think people love facebook because they can learn real interesting things about people they know, and keep up with real aspects of their daily lives. It helps them to feel in touch. I think to some extent people get tired of being constantly exposed to information and advertising pitches, (in whatever form) being flung at them in such a manner. Nobody really knows for sure whether or not Twitter itself is a fad, but I think we can bank on the technology evolving into something a little more all-inclusive. Perhaps a facebook type hybrid? After all facebook’s “new look” looks like Twitter…

th3maw
April 11, 2009

I think it will be around for a while, but basically it’s just the latest way to communicate and socialise online.

Personally I think it has advantages over forums in that you only follow people who interest you and can block people if needed, however unlike facebook you do tend to follow new people and make new acquaintances.

@th3maw

rbtroj
April 13, 2009

I agree that it will be around for quite some time to come, but I also feel that it has been completely subverted by brands and celebrities.

Networks with hundreds of thousands of followers are hardly “social” in my book.

Molly
April 14, 2009

The most interesting thing about Twitter’s popularity, in my opinion, is the older age demographic of the majority of users. If it were used predominantly by a younger age demographic, whose trends change on an almost daily basis, I would say Twitter will fade with the arrival of the next big thing. With the major fan base being an older audience, I think it has more staying power. Also, unlike other social networks like Facebook and Myspace, Twitter has become a forum for not only online socializing, but also as a pseudo-replacement for RSS readers. It’s made it that much easier to find relevant news based on your interests.

John
April 15, 2009

I think the Twitter naysayers will be proved to be very wrong. That’s not to say that Twitter won’t change (or even be replaced by something within a bigger platform). To regard it as merely inane and irrelevant misses the point entirely and as communities develop within Twitter, so its power and relevance is revealed.

Jeni
April 16, 2009

Aren’t most fads the sign of the times? Therefore, start of a new era!
It will go on… and change… and give way to even bigger and better things… just like with any era! =)

Leave a comment

WP_Big_City