We all know that Canada triumphed this past Sunday when they beat the US 3-2 for the 2010 Olympic gold medal in hockey (here’s a video to clue you in if you didn’t know). The game itself was very intense and I found myself sitting in an airport refreshing my iphone browser trying to keep track of the game, and I don’t even care about hockey! I was more interested in seeing the impact this North American civil war was imposing  in social media.

Numbers peaked on game day, cumulatively reporting upwards of over 9,000 blog, news and forum posts directly related to this final game.

Microblogging activity like that on Twitter took up nearly 60% of the chatter with numerous hashtags, RTs and banter reproducing over the internet.

It could have been the fact this is the first time in many years that anyone has doubted Canada to win the gold in hockey, but it is surprising that even with all the drama revolved around this year’s winter Olympics (the luge guy dying, the ice skater’s mother passing, etc), that hockey (as a gaming division) prevailed more talked about than any of the other categories.

Its interesting to see what sparks peoples’ wires and the issues / stories that push us to post on the internet. From the past weekend’s events, I can predict that hockey will eventually tower over football. Hey, you never know, right?