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Negative buzz around Kim Kardashian continues to rise

Posted by Eric on November 22, 2011
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Is the Kardashian empire crumbling? Website boycottkim.com has launched and over 100,000 people have signed its petition to take the Kardashian shows off of the air. Advertisers are also reportedly worried and wary of the Kardashians, according to Entertainment Tonight.

After profiting more than $18 million dollars on a 72-day marriage, has the American public finally had enough? We used Social Radar to find out.

Kim Kardashian buzz

Kim Kardashian mentions are currently at their highest point by far.

Kim Kardashian sentiment

Negative buzz around Kim Kardashian has steadily risen over the last few months and is also currently at its highest point.

Kim Kardashian conversation topic cloud

The divorce is the biggest contributing topic to the negative buzz.

Will you be boycotting Kim?

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Movember buzz up 758%

Posted by Eric on November 04, 2011
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Movember, the slang word “mo” for moustache and “November,” is an annual, month-long event involving the growing of moustaches during the month of November. Since 2004, the Movember Foundation charity has run Movember events to raise awareness and funds for men’s health issues, such as prostate cancer and depression www.movember.com.

Mr. Clean, the 54-year-old icon, is even getting in on the act, pledging to grow facial hair for the first time ever for the good cause.

We used Social Radar to analyze conversations online.

Movember buzz

Movember conversations already more than doubled last year’s total online. Total movember mentions spiked 758% on November 1, 2011.

Movember sentiment

Conversations around Movember are 91% positive. The words ‘donate’ and ‘charity’ and ‘prostate cancer’ are appearing in more than 30% of movember conversations.

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Steve Jobs being mentioned in unprecedented 4% of ALL Internet conversations

Posted by Eric on October 06, 2011
Business, Uncategorized, World News / No Comments

Hours after news broke about the passing of former Apple CEO and founder Steve Jobs, microblogging social network Twitter was consumed with reactions from fans and people who appreciated what Jobs did for the world.

The column of trending topics is dominated with Jobs-related subjects. Hashtags like #iSad, #RIPstevejobs and #ThankyouSteve are all actively being attached to messages.

We used Social Radar to analyze and measure conversations around Steve Jobs online.

Steve Jobs chatter

Nearly 4% of all Internet conversations are currently mentioning Steve Jobs.

Content distribution

Approximately 94% of all Steve Jobs mentions over the last two days came via Twitter.

Steve Jobs’ passion touched the lives of many people he never met. A true inspiration. Rest in peace.

Post Office buzz down 2,000% since 2007

Posted by Eric on September 06, 2011
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The Post Office made headlines this week thanks to news that it might eliminate Saturday mail delivery, lay off 120,000 workers and close up to 3,700 post offices—all in an effort to lessen the post office’s deficit, which will be $9.2 billion this fiscal year.

Post Office buzz

Since September 2007, post office mentions have decreased 2,150% online.

If the Post Office was gone, would you miss it?

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Hurricane Irene buzz surpasses earthquake chatter

Posted by Eric on August 30, 2011
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Last Friday we reported that the minor earthquakes that rumbled throughout the U.S. were generating significantly more chatter online than the impending hurricane. After Hurricane Irene swept through the East Coast over the weekend, we decided to follow up.

Hurricane Irene vs. Earthquake chatter

Hurricane Irene chatter skyrocketed over the weekend and topped overall earthquake chatter. Though hundreds of thousands were left without power and flooding continues in parts of the East Coast, the hurricane did not cause as much damage as anticipated. The Weather Channel broke an all-time ratings record on Saturday, however. Did the media sensationalize the storm to boost ratings?

As of today, ‘debt’ being mentioned more often online than ‘Obama’

Posted by Eric on July 18, 2011
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Not many words appear more often in the Social Radar database than ‘Obama.’ ‘Facebook,’ ‘Google’ and ‘Twitter’ regularly challenge ‘Obama’ for the most mentioned word online. But as of today, the word ‘debt’ has officially surpassed ‘Obama’ mentions.

Debt mentions

Debt vs Obama

Senate Majority Leader Harry Reid, D-Nev., told the Senate today that they will remain in session “continuously” every day until Congress passes legislation that prevents a default in raising the nation’s $14.3 trillion debt ceiling.

If something is not passed before the August 2 deadline for action, the federal government would, in effect, go dark. Reid warned, “Literally every function of government could cease. Social security checks, payments to our veterans.”

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Facebook buzz does not increase significantly after “awesome announcement”

Posted by Eric on July 06, 2011
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Last week Facebook attempted to create buzz about an upcoming announcement today, inviting people to an “awesome” event online. It didn’t take long for the news to leak that the event would focus around Facebook’s long-rumored video chat product.

Facebook unveiled today video chat powered by Skype, as well as group chat.

Facebook buzz

Facebook buzz

Overall chatter around Facebook today is about equal to its average for the month.

Facebook vs. Google buzz

Facebook vs. Google chatter

Many called today’s announcement Facebook’s response to Google’s Google+ announcement last week. Overall chatter around Facebook still trails chatter around Google.

Facebook’s new Skype video chat feature continues the integration between Microsoft and Facebook, including Microsoft’s Bing search engine, which indexes Facebook’s social data. With Facebook’s entry into the video-chat market, they’ll be competing with Apple’s FaceTime, Google Talk and the new Google+ Hangouts.

Skype mentioned within 6% of current Facebook chatter

Skype, video chat mentions within Facebook chatter

We measured the number of Skype, video chat and group chat mentions within Facebook conversations, as well as the number of “awesome announcement” mentions to determine whether the attempted hype helped create buzz. Skype is currently generating the most buzz within those topics, being mentioned in nearly 6% of all Facebook conversations online. The “awesome announcement” hype attempt did not appear to help generate significant buzz for Facebook.

What are your thoughts on the new Facebook features announced today?

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Cancer currently being mentioned in 25% of cellphone conversations

Posted by Eric on June 01, 2011
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After reviewing hundreds of scientific articles, the World Health Organization has declared cellphones a potential cancer risk.

The panel of international experts put cellphones on the list of 31 substances the International Agency for Research on Cancer (IARC) classifies as “possibly carcinogenic to humans.”

We used Social Radar to measure conversations online.

Cancer mentions within Cellphone conversations

Cancer mentions within Cellphone conversations

The word ‘cancer’ is currently appearing in 25% of conversations about cellphones online.

Cellphone sentiment

Cellphone sentiment

Nearly 50% of all conversations around cellphones are currently negative, with the study results being the primary topic.

Will you change your cellphone usage patterns?

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Google Wallet being mentioned in 90% of mobile payment conversations today

Posted by Eric on May 26, 2011
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On Monday, Twitter co-founder Jack Dorsey’s mobile payment service Square released a Register app for merchants to use an iPad at the point of purchase. With the software merchants can complete transactions with absolutely no plastic as long as the customer has Square’s mobile app. Square has built a wallet into its app called Card Case, which stores payment details, sharing your name when checking out, processing the transaction and sending a text message confirmation.

On Tuesday, Ad Age reported that Square’s Card Case system marked the first major mobile payments launch in a category that has everyone from Visa to AT&T in a tizzy. And while Square nabbed Visa as a strategic investor in April, Visa is also launching its own mobile wallet competitor based on near field communication (NFC) technology, which will enable users to touch or wave their phone at the register to pay, rather than give their name to a salesperson.

Then, today, Google announced Google Wallet, an app that the company says will make your phone your wallet. You’ll be able to tap, pay and save using your phone and near field communication. Google is field testing Google Wallet now and plans to release it soon. Users will be able to store credit cards, offers, loyalty cards and gift cards. When you tap to pay, your phone will redeem offers and earn loyalty points. Google also plans to store things like boarding passes, tickets, IDs and even keys.

We used Social Radar to measure buzz.

Google Wallet chatter online

Google Wallet buzz

Google Wallet, which had been nearly unmentioned before today, experienced a 116,483% spike in chatter.

Google vs. Square vs. Visa vs. MasterCard vs. AT&T vs. Verizon mentions within “mobile payment” conversations

Google vs. Square vs. Visa vs. MasterCard vs. AT&T vs. Verizon mentions within "mobile payment" conversations

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Visa and Square generated the most overall chatter within “mobile payment” conversations over the past month. However, Google spiked above all others today, being mentioned in 90% of all “mobile payment” conversations.

Did Google Wallet just change the game? How will Google Wallet affect plans and offerings for Square and Visa moving forward?

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Oprah finale buzz tops American Idol and Dancing with the Stars

Posted by Eric on May 25, 2011
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Today marks the final episode of ‘Oprah’ after 25 years on the air. We measured online buzz around Oprah Winfrey’s last show, and compared to Katie Couric’s last broadcast on CBS Evening News and Regis Phibin’s upcoming departure from Live with Regis & Kelly.

Oprah Winfrey vs. Katie Couric vs. Regis Philbin

Oprah Winfrey vs. Katie Couric vs. Regis Philbin

Not even close, Oprah is generating massively more buzz than Couric or Philbin.

So, we decided to compare the daytime talk show host’s buzz to behemoth prime time competitors American Idol and Dancing with the Stars, both airing season finales this week.

Oprah vs. American Idol vs. Dancing with the Stars

Oprah vs. American Idol vs. Dancing with the Stars

Oprah still wins. We’ll miss you Oprah! Or, should I say, I’m sure we’ll see you soon on OWN.

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