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Avatar’s huge in social media too

Posted by almitra on January 04, 2010
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I’ve been pushing off seeing the movie that’s rumored to top Titanic as the highest grossing movie of all time. After researching the buzz in social media, I’ve finally caved in and have purchased my VIP tickets to see Avatar in 3D tonight. Here’s a peek at what people are saying about this new flick:

avatar buzz

With nearly 40,000 blog posts written after release date, it seems these mysterious blue people are capturing what small attention span us humans currently have up for grabs.

avatar sentiment

This word sentiment analysis gives a better idea of the emotional state people were in after having seen the movie. It’s comforting to know that almost 27% of people writing thought the movie was somewhat good.

avatar word cloud

Above are frequent terms associated with all Avatar posts. I had no idea who Sam Worthington was before I pulled up this chart. I then took it upon myself to Google him and I’m glad I did. What did you think of the movie?

What Droid and iPhone Do/Don’t in Social Media

Posted by almitra on October 30, 2009
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At this point, we’ve all seen the iDon’t advertisements for Verizon’s new Motorola Droid, which is rumored to be the ultimate iPhone killer/competitor. So how big of an influence is the release of this shiny new product having on our feelings towards the Apple iPhone? We used Social Radar to get a sense of whether or not the Droid is actually a threat to the Mac world.

First we look at overall activity for the past month.

droid iphone activity

Looking at this chart, overall Droid traffic has been no where close to that of the iPhone, however this gap is closing as news of more and more features are being brought to the public eye. So what about sentiment? Which do people like more?

droid iphone sentiment

At this point in time, it is interesting that feelings are leveled (for the most part). The Droid hasn’t even been released, yet people are responding fairly well to the information they’ve got so far. Could this mean that we’re all just straight up tired of the iPhone and we’re just THAT excited to get our hands on something different? Or are these number just reflective of how us consumers feed into the big boy reviews? Are we being brainwashed?

droid iphone sources

This last chart shows top sources for related content in relation to other posts and the reach each has amongst their audience. Who influences you?

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