Technology

Ping me? Or don’t. Apple announcements generate mixed feelings.

Posted by Eric on September 02, 2010
Technology / No Comments

Yesterday Apple unveiled a slew of new products, including announcements on iOS 4.1, New iPods, iTunes 10, Ping and Apple TV.

The word Apple appeared in more than 1% of all Internet chatter yesterday.

Apple trend

Which of Apple’s announcements generated the most chatter? Apple TV generated the most, followed by iPod, Ping, iTunes 10 and iOS 4.1.

Apple product comparison

Ping seems to be the most polarizing topic. Part of the new iTunes software, Ping is a social networking feature that allows you to comment on music, ‘like it’ a la Facebook and ‘follow’ users a la Twitter.

Ping

Sentiment around Ping has been 44% negative so far today, with words like half-bakedugly and bland appearing in posts.

Ping sentiment

Even the new iTunes logo received criticism. Sentiment around the new logo was 66% negative, with the word ‘hate’ appearing in more than 10% of posts mentioning the logo. Although, personally I think removing the CD from the logo was a wise choice :)

Clearly Apple is moving in the right direction with social networking. But options like Spotify appear to offer much greater functionality.

Did you stop in your tracks yesterday to watch the Apple conference? With Android phones gaining smart phone market share, is Apple losing its luster?

Apple chatter spiked well above Microsoft and even generated more chatter than Google, Obama, Facebook and the NFL yesterday. So people are still talking about Apple.

Apple vs Microsoft vs NFL vs Google vs Obama vs Facebook

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Is Diaspora a worthy Facebook competitor?

Posted by Eric on August 27, 2010
Technology / No Comments

Diaspora, the open source social network and potential Facebook challenger, will be ready to launch on September 15, according to the project’s developers. Diaspora is meant to be an alternative to Facebook, Twitter, and other social networks allowing you to share content such as photos, status updates, links, etc.

In a blog post on August 26, the developers said Diaspora is working and they’re happy with it, although it’s unclear what the product will look like.

Chatter around Diaspora shot up yesterday after the announcement.

Diaspora trend

But overall chatter around Diaspora is minuscule compare to Facebook.

Diaspora vs Facebook

Chatter around Diaspora has been slightly more positive than Facebook (although bear in mind the massive difference in overall content).

Facebook vs Diaspora sentiment

In the last two days, Diaspora was only mentioned in less than 3% of Facebook related posts. Should Facebook be concerned yet? Google Buzz was mentioned in 4%, Twitter in 17& and Google Me in only .04% of Facebook posts comparatively.

Diaspora vs Google Buzz vs Google Me vs Twitter mentions in Facebook related posts

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Case Study: Samsung Galaxy S

Posted by Eric on August 24, 2010
Technology / No Comments

Samsung turned heads this summer with its launch of the Galaxy S line of Android smart phones. Samsung even accomplished the rare feat of coordinating the launch across all four major U.S. carriers – T-Mobile (as the Vibrant), AT&T (as the Captivate), Sprint (as the Epic 4G) and Verizon (as the Fascinate).

With competition in the mobile market heating up, we decided to breakdown the buzz on the Galaxy S.

Chatter trend: iPhone vs. HTC Evo vs. Droid X vs. BlackBerry Torch vs. Galaxy S

Smart phone trend

Measuring chatter: iPhone vs. HTC Evo vs. Droid X vs. BlackBerry Torch vs. Galaxy S

Smart phone chart

As expected, iPhone 4 generated the most online chatter in the last month against the HTC Evo, Droid X, BlackBerry Torch and Galaxy S.

However, chatter around Galaxy S specifically has been steadily rising over the past several months.

Galaxy S chatter trend

screen-shot-2010-08-23-at-30142-pm

Galaxy S sentiment

Galaxy S sentiment

Sentiment around Galaxy S has been very positive, with 85% of conversations being positive and only 7% negative.

Galaxy S sentiment trend

Galaxy S sentiment trend

Galaxy S Negative Words

Galaxy S negative words

The word ‘problem’ was among the most frequently used negative words.

By drilling into individual posts for further analysis, we found the words ’slow’ and ‘lag’ among those used most often with the word ‘problem’.

We also looked at the overall topic cloud to reveal some of the key words used in Galaxy S posts, sized by relevance and colored by sentiment.

Galaxy S Conversation Topics

Galaxy S topic cloud

The word iPhone appeared in 22% of Galaxy S posts.

Galaxy S iPhone

Galaxy S Most Influential Sites

Top Sources visualization

Analysis of the Top Sources using the Social Radar visualization tool reveals Engadget blog as the top source based on links in, links out and relevant posts.

Galaxy S chatter: Captivate vs. Epic 4G vs. Fascinate vs. Vibrant

Captivate vs Vibrant vs Fascinate vs Epic 4G chatter

We also analyzed chatter around each of the four Galaxy S phones: the T-Mobile Vibrant, AT&T Captivate, Sprint Epic 4G and Verizon Fascinate. At the moment, the Vibrant is generating the most chatter, followed by the Captivate, the Epic 4G and then the Fascinate.

Galaxy S content breakdown

Content categories

Further breaking down the percentage of content contributed by various sources reveals 67% of chatter around Galaxy S was generated by microblogs, 22% by blogs and 11% by forums.

So how does the Galaxy S chatter compare among Android enthusiasts vs. iPhone enthusiasts?

We created a watch list consisting of blogs and news feeds specifically focused on Android products, and compared which of the Android phones were generating the most chatter. We included Galaxy S, Galaxy A, Evo, Nexus One, Hero, Droid Incredible, Droid X, Droid 2 and myTouch on the chart below:

Android phone chatter among influential Android bloggers:

Android user chatter

Conversely, we thought it would be interesting to run the same query among top iPhone focused blogs and news feeds to see which of the Android phones were generating the most chatter among iPhone enthusiasts:

Android phone chatter among influential iPhone bloggers

Android phone chatter among iPhone sources

Nexus One dominated chatter among both Android and iPhone sources. Although the Nexus One has been on the market much longer than the Galaxy S and has been generating chatter for a longer period of time. Interestingly, the Galaxy S is not generating as much chatter among iPhone blogs and news feeds, though it is one of the most discussed among Android sources.  We will check back with an update and further analysis once the Galaxy S line has been on the market longer.

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Breaking down the buzz: Facebook Places

Posted by Eric on August 19, 2010
Business, Technology / No Comments

Yesterday Facebook introduced Places, a new feature enabling users to share where they are with their friends, allow them to see who is near them, and allow them to discover new places around them. Though Facebook is enabling location-based services Foursquare, Gowalla, Booyah and Yelp to integrate with Places, many have speculated that Places will lead to the death of these other services.

We used Social Radar to conduct some preliminary analysis on Foursquare vs. Facebook Places.

The chart below shows Foursquare gaining steady increase in chatter over the past year.

screen-shot-2010-08-19-at-125429-pm

But Facebook Places chatter eclipsed Foursquare in less than a day.

Facebook Places vs Foursquare

Overall buzz around Facebook Places has been slightly negative, with words like ripoff, risk and privacy concern appearing among negative words.

Facebook places sentiment chart

Facebook Places sentiment trend

A closer look at the topic cloud around Facebook Places reveals some of the relevant topics of conversation and their sentiment.

Facebook places topic cloud

So far today, the word Places is appearing in more than 30% of posts related to Foursquare.

Places mentions within Foursquare posts

Will the trend continue and will Places completely infiltrate all Foursquare conversation and subsequently take users? Or will privacy concerns with Facebook Places keep people using Foursquare and other services where they can limit their friends? As more users begin integrating Facebook Places into their lives, we’ll check back with an update.

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The rise of the Infographic

Posted by Eric on August 18, 2010
Offbeat, Technology / No Comments

One of today’s hottest buzzwords ‘infographic’ wasn’t a major part of our vocabulary before early 2009. The chart below provides an interesting look at the rise in popularity of the word. Presenting data visually isn’t a new concept, but infographics are today’s chic choice for making complex data easier to digest on topics ranging from Facebook to text messaging.

Infographic trend

The word infographic appeared in more than 3,000 posts yesterday. Do you generally find infographics useful?

Infographic posts

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Lawsuit generating more negative buzz than Net Neutrality plan for Google

Posted by Eric on August 13, 2010
Business, Technology / No Comments

With two major Google stories this week, we decided to compare which was generating more buzz.

On Monday, Google and Verizon introduced a proposal for how Internet services should be regulated, and were immediately criticized by groups in favor of keeping the network as open as possible.

Then, Thursday, Oracle filed a lawsuit against Google for infringing on copyrights and patents related to Java and Android.

Both have been generating negative buzz for Google — negative sentiment is up 18% overall for Google this week.

And so far the Oracle lawsuit seems to be a bigger story, with Oracle appearing in nearly 15% of posts related to Google today and rising.

screen-shot-2010-08-13-at-43822-pm

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Apple iPad: What Happened in Social Media

Posted by almitra on February 03, 2010
Business, Technology / No Comments

Last week, Apple confirmed many speculations of the release of a computing tablet after announcing the launch of the Apple iPad. In wake of the news, social media felt a massive influx of iPad related posts, tweets, mashups as Apple endured praise and criticism from all over the world. Here’s a look at the social media buzz surrounding the iPad:

ipad social media traffic

Activity surged on the day Steve Jobs unveiled his precious new product and nearly 400,000 bits of content were generated on the interweb on this day alone!

ipad categories

Apple must be doing something right upsizing the iTouch because people seem to be really into this new product. Without even getting a chance to sample the actual device, 75% of social media references have been positive.

ipad key words

Here we see a word analysis that shows the to terms associated with each sentiment. “Lack” was the most popular negative term and it seems that the deficiency of the usual computing features and abilities (can someone say Flash?) really tickled some nerves.

ipad word cloud

This is what it looks like to put all iPab conversations into a word cloud. Here you see that Steve Jobs was a big part of the chatter as were alleged product features. So here it is, straight from the horses mouths. People dig the iPad. Are you going to get one?

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Social Radar Top 50 Social Brands of 2009

Posted by Adam Coomes on January 04, 2010
Business, Entertainment, Technology / 15 Comments

The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

Rank

Chg

Brand

1

(+2)

Twitter

2

(-1)

Google

3

(+6)

Facebook

4

iPhone

5

(+2)

YouTube

6

(-4)

Obama

7

(-2)

Mac

8

(-2)

Apple

9

(+3)

iPod

10

(-2)

Microsoft

11

Windows

12

(+5)

MySpace

13

(-3)

Yahoo

14

(+5)

Amazon

15

(+7)

Fox

16

(+10)

Disney

17

(+17)

BlackBerry

18

(-4)

Firefox

19

(+4)

BBC

20

(-2)

Wii

21

(-6)

Sony

22

(-1)

XBox

23

(+2)

Playstation

24

(-8)

Linux

25

(+7)

CNN

26

(+13)

MTV

27

(+8)

AT&T

28

(-15)

eBay

29

(+12)

Starbucks

30

NFL

31

Android

32

(-12)

Nokia

33

(-9)

Ford

34

(+2)

ABC

35

Skype

36

(-8)

Dell

37

(+8)

UPS

38

(-7)

Wikipedia

39

(+1)

NBA

40

(+4)

LG

41

ESPN

42

Oprah

43

(-16)

Samsung

44

NASA

45

(-12)

Nintendo

46

(-17)

Canon

47

(-4)

Nike

48

Gap

49

Kindle

50

(-13)

Intel

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:
screen-shot-2010-01-04-at-33504-am

Questions or comments? Twitter me @adamcoomes.

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AT&T and Verizon War: How is it affecting consumers?

Posted by Adam Coomes on December 08, 2009
Business, TV, Technology / 1 Comment

Unless you’ve been living under a rock for the last month, you have probably been hearing about the ad battle between AT&T and Verizon that is paralleling a political campaign with constant attacking on both sides. It all started when Verizon decided to make a silly spin on iPhone “There’s an App for That” ads by making a “There’s a Map for That” ad, exploiting AT&T’s poor 3G network coverage. To fight back, AT&T decided to sue Verizon, leading to a war of attack ads back and forth that has no end in sight.

What does the consumer do in this situation? Sit back and watch in amusement? Take sides? One thing’s for certain - they’ve been talking, and Social Radar is showing us some interesting insight. Let’s take a look.

att_verizon_before

Now let’s take a look at the sentiment after the ad battle.

att_verizon_after

The sentiment appears to have effected AT&T the most severely, appearing to be a success for Verizon. But, both brands gained at least some negativity. Though this is good news for Verizon, let’s take a look at this from another perspective.

Below is a trend chart from September 1st, 2009 through today of Droid Mentions (blue line) versus Commercial/Ad Mentions (red line) within Verizon chatter.

Verizon Chatter (Droid vs Commercial)

What’s concerning here is that as soon as Verizon began to run these AT&T attack ads, chatter around their beloved Droid devices has dramatically decreased. We can see very clearly that consumers are losing focus and beginning to chat more about their commercials than the very ammunition they are using to sell against AT&T and the iPhone.

It will be interesting to see how this continues to play out. Are attack ads a good way to point out flaws of competitors or does it simply lose their consumers’ focus?

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Social Radar Top 50 Social Brands (November 2009)

Posted by Adam Coomes on December 02, 2009
Business, Technology / 1 Comment

The November 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during November 2009. The list measures the number of unique individuals or sources that posted content about each brand during November 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There were quite a few shifts this month. The success of Windows 7 has increased the chatter of Microsoft and Windows, raising their ranking three spots. Verizon has made it into the Top 50 this month and AT&T has increased rank mostly due to chatter around recent Verizon-AT&T attack ads. Also making an appearance this month is Oprah due to her announcement of the show ending in 2011.

The biggest surprise this month is Android, or “Droid”. It has made a remarkable jump to 11th place, surging past heavy hitters iPod, Blackberry, and even MySpace. It received nearly identical amounts of chatter as Windows and Microsoft this month.

Rank

Chg

Brand

1

Twitter

2

(+1)

Google

3

(+2)

YouTube

4

Facebook

5

(-3)

iPhone

6

Mac

7

(+1)

Obama

8

(-1)

Apple

9

(+3)

Windows

10

(+3)

Microsoft

11

(+18)

Android

12

(-3)

iPod

13

(-2)

MySpace

14

(+1)

XBox

15

(-5)

LG

16

(+1)

Fox

17

(-1)

Yahoo

18

(-4)

BlackBerry

19

(+2)

Amazon

20

(-1)

Playstation

21

(+2)

NFL

22

(-4)

BBC

23

(-1)

Wii

24

CNN

25

(+6)

AT&T

26

(-6)

Disney

27

(+5)

Firefox

28

(-2)

Sony

29

 

Oprah

30

(+4)

Nokia

31

(-4)

MTV

32

(-2)

NBA

33

(-5)

Starbucks

34

(-9)

Linux

35

ABC

36

(+4)

Dell

37

(+1)

eBay

38

(-1)

Skype

39

 

Verizon

40

(-7)

ESPN

41

(-5)

Ford

42

Wikipedia

43

(-4)

UPS

44

 

NASA

45

(-1)

Samsung

46

(-1)

BMW

47

 

Intel

48

(+2)

CBS

49

(-3)

Blu-Ray

50

(-7)

Canon

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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