The 69th annual Golden Globes were broadcast from Hollywood on NBC Sunday night. The show awarded best comedy TV series to Modern Family, and best drama to Homeland, among other surprises.

We used Social Radar to analyze conversations around the Golden Globes online.

Golden Globes buzz

The term ‘Golden Globes’ was mentioned more times online Sunday than all four of the winning NFL Divisional Playoff team names combined.

Golden Globes sentiment

Conversations around Sunday’s Golden Globe awards were 83% positive overall. George Clooney was one of the most talked about stars, appearing in 15% of all Golden Globes chatter — 97% of Clooney mentions were positive. Ricky Gervais, the show’s host who promised sharp-tongued swipes at celebrities, was called dull and awkward.

Content distribution

Interestingly, 88% of chatter around the Golden Globes came via blogs.

Did you watch the show? What did you think?

CBS aired the Victoria’s Secret Fashion Show Wednesday night, with a lineup including 15 new models walking the runway for the first time. The $12 million event included live performances from Nicki Minaj, Maroon 5, Kanye West and Jay Z. How did buzz around the show compare to year

 

Victoria’s Secret Fashion Show buzz

Buzz around the show skyrocketed Tuesday night. The Victoria’s Secret Fashion show was mentioned in nearly 1% of all Internet conversations Tuesday night.

The 2011 show generated 4X more buzz online than the 2010 and 2009 shows.

Victoria’s Secret Fashion Show sentiment

Conversations around the 2011 show were 90% positive Tuesday night. Model Miranda Kerr was the biggest topic of conversation, appearing in 16% of all conversations. Adriana Lima appeared in 8% of conversations, and Alessandra Ambrosio appeared in 6% of conversations.

CBS fared well appearing in 17% of conversations and was 90% positive.

Content distribution

Nearly 95% of Victoria’s Secret Fashion Show conversations Tuesday night came via Twitter.

Gender distribution

Nearly 60% of Victoria’s Secret Fashion Show mentions online came via women.

Did you tune into the show? What did you think?

The much-anticipated launch of a new collaborative line between Italian designer Missoni and Target caused the retailer’s website to crash several times Tuesday. Target.com saw greater item demand than on a typical Black Friday.

We used Social Radar to analyze conversations online.

Missoni buzz

Missoni mentions are currently at their highest point of the year by far.

Missoni sentiment

Target appeared in nearly 60% of all Missoni conversations this week.

Negative chatter around Missoni did increase along with the increase in mentions.

Did the luxury brand make the right move by partnering with the discount retailer?

Fashion’s Night Out (FNO) is a global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. Last night, in New York City and 250 cities around the world, designers, celebrities, models, and fashion editors staged events in stores open after-hours to the public in a party atmosphere.

Last year, we reported that Fashion’s Night Out 2010 buzz tripled compared to 2009. Did the trend continue in 2011? We used Social Radar to find out.

Fashion’s Night Out buzz

Again in 2011, buzz around the growing event more than doubled the amount of mentions online compared to 2010.

Fashion’s Night Out sentiment

Overall conversations around Fashion’s Night Out 2011 have been 82% positive this week.

Kim Kardashian is suing Old Navy for as much as $20 million because the star of its latest ad campaign supposedly bears too much of a likeness to her. The alleged lookalike is Melissa Molinaro, a singer, actress and dancer who also just happens to be dating Kardashian’s ex, football player Reggie Bush.

The media has actually fueled the argument, with many news outlets pointing out how much Molinaro resembles Kardashian.

Did the lawsuit increase negative buzz around Old Navy? We used Social Radar to analyze conversations online.

Old Navy buzz

Old Navy mentions were up 115% following the lawsuit news.

Old Navy sentiment

Conversations around Old Navy were an average of 75% positive throughout the post month, but spiked to 51% negative following the lawsuit news yesterday. Kim Kardashian is currently being mentioned in 45% of all Old Navy conversations.

Is Molinaro building a career on being a lookalike? Kim Kardashian was mentioned in 87% of all Molinaro conversations today.

Old Navy is launching its first campaign specifically targeting men this Thursday with hopes of igniting conversation among the male target. The campaign will feature videos distributed on YouTube and Facebook, and print ads in publications such as Maxim.

We used Social Radar to analyze current chatter by gender.

Old Navy chatter gender distribution

Over the past year, 58% of chatter has been generated by females and 42% by males.

Old Navy said the decision was made to focus on videos that would run online or via mobile devices rather than on TV because men aren’t in the right mindset to look at clothes when they’re watching male targeted TV like sports.

Old Navy chatter hourly distribution

The most chatter around Old Navy is currently being generated between midnight – 1 a.m.

Content distribution

Within the past year, 65% of Old Navy chatter has been generated via Twitter, and 32% from blogs.

Will the new campaign help Old Navy generate conversation among men? We will run analysis in a few months and follow up.

Given the current economic conditions, along with the rise of sites like Groupon, deals are all the rage. We used Social Radar to run analysis around Black Friday and Cyber Monday chatter, as well as 25 of the top retailers promoting deals online.

Amazon jumped three spots this year to take the #1 spot as the most talked about retailer, thanks to significant buzz around Black Friday deals. Target moved up one spot to #2 overall this year. Walmart fell four spots to #5 overall in 2010, after being the most talked about retailer during the same period last year. Toys R Us jumped three spots to enter the top 5. Best Buy fell one spot to #3 but remained in the top 5 this year.

Overstock.com and Barnes & Noble also made notable gains in chatter this year, jumping 14 and 10 spots respectively. CVS and Walgreen’s joined the top 20, while Newegg.com and Office Depot noticed decreases in chatter this year.

Chatter around Cyber Monday specifically was significantly higher this year versus last year.

For further analysis, we broke down the top 25 most talked about retailers before and after Black Friday and Cyber Monday to determine when the retailers generated the most chatter.

With the continued surge in social media activity, people are sharing the deals they find with their friends, which leads to increased participation and chatter.

For further information about Social Radar, visit http://infegy.com/socialradar.

Gap launched a new logo this week, replacing the iconic blue box.

Critics quickly took to the Web to pick apart the new logo, a fake Twitter account @gaplogo even surfaced, mocking the logo and Gap’s marketing team.. Conversations around Gap have been overwhelmingly negative this week.

We rarely see a topic cloud with so many negative (red) words.

A brand is more than a logo, but the new logo clearly does not appear to be helping the struggling Gap brand.

Fashion Night Out has taken to the social web to boost online chatter exponentially since its inception last year.  @FNOnyc has more than 26,000 Twitter followers, and the Fashion Night Out Facebook page has more than 47,000 fans. There is an official iPhone app LUSTR, multimedia integrated events, live streams and more.

Tonight’s Fashion Night Out (FNO) is a global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. For one night, September 10, 2010, in New York City and twelve other cities around the world, designers, celebrities, models, and fashion editors stage events in stores open after-hours to the public in a party atmosphere.

This year, with more designers tweeting, blogging & broadcasting, Fashion Night Out 2010 chatter has nearly tripled 2009 chatter.

Last week Groupon offered its first national deal, partnering with Gap to let users buy a $50 Gap store credit for $25. The Groupon was timed to the back-to-school season and sold 441,000 units for $11 million. Groupon has experienced great success selling local deals, but this partnership could lead to more larger, national partnerships.

In the last five months, Groupon expanded from one country to 29 countries, from 3 million subscribers to more than 15 million and from less than 300 employees to more than 1,500 employees. The addition of national brands could boost growth further.

We analyzed overall buzz on Groupon using Social Radar, and found that online chatter around Groupon has increased 800% since the beginning of 2010, and spiked significantly in the past three months.

Overall sentiment from May 1, 2010 through today is overwhelmingly positive at 88%.

A closer look at the sentiment trend in the past month shows generally very positive sentiment with one spike in negativity in late July.

The topic cloud for the past month shows only one negative word: Daily Deal.

We clicked on the spike in negative chatter to review some of the specific posts to find an article in TechCrunch on July 29 about the problem with the daily deal. The article provides an interview with CEO Andrew Mason discussing how the Groupon personalization system will give a user one deal a day based on their preferences, their purchase history and their profile. Although there will be several, simultaneous deals in any given area, a user will only be able to access one main deal from his/her account.

Comparatively speaking though, the negative chatter was miniscule.

Finally, we also decided to analyze where the content was being generated, and found that 80% is coming from microblogs.

This shows us sites like Twitter have been a big source of buzz for Groupon.

With Groupon increasing foot traffic at stores (deals are not valid online), sharing profit with its partners, and a  a $1.35 billion valuation, Groupon is poised for further growth.