After many years at No. 1, American Idol could finally get overthrown in the weekly ratings as the country’s highest-rated TV series.
We used Social Radar to analyze conversations online.
American Idol mentions have been steadily declining for the last several years.
Chatter around American Idol is at its most negative point. The chart contains data from 2008-present.
Is American Idol’s run as the highest rated show on TV over?
The 69th annual Golden Globes were broadcast from Hollywood on NBC Sunday night. The show awarded best comedy TV series to Modern Family, and best drama to Homeland, among other surprises.
We used Social Radar to analyze conversations around the Golden Globes online.
The term ‘Golden Globes’ was mentioned more times online Sunday than all four of the winning NFL Divisional Playoff team names combined.
Conversations around Sunday’s Golden Globe awards were 83% positive overall. George Clooney was one of the most talked about stars, appearing in 15% of all Golden Globes chatter — 97% of Clooney mentions were positive. Ricky Gervais, the show’s host who promised sharp-tongued swipes at celebrities, was called dull and awkward.
Interestingly, 88% of chatter around the Golden Globes came via blogs.
Did you watch the show? What did you think?
Justin Timberlake just took the next step in his campaign to bring MySpace back. Timberlake joined Panasonic on stage at the 2012 Consumer Electronics Show to announce the MySpace app for TV, which aims to make TV more social.
We used Social Radar to analyze conversations around MySpace online.
MySpace buzz has been on the steady decline for years, hitting a low point in September 2011. But since then, mentions have been on the rise.
Conversations around MySpace are currently 74% positive. ‘TV’ currently appears in 12% of MySpace conversations. ‘Justin’ and ‘Panasonic’ each appear in 6% of MySpace conversations.
Can Justin Timberlake really bring MySpace back?
CBS aired the Victoria’s Secret Fashion Show Wednesday night, with a lineup including 15 new models walking the runway for the first time. The $12 million event included live performances from Nicki Minaj, Maroon 5, Kanye West and Jay Z. How did buzz around the show compare to year
Buzz around the show skyrocketed Tuesday night. The Victoria’s Secret Fashion show was mentioned in nearly 1% of all Internet conversations Tuesday night.
The 2011 show generated 4X more buzz online than the 2010 and 2009 shows.
Conversations around the 2011 show were 90% positive Tuesday night. Model Miranda Kerr was the biggest topic of conversation, appearing in 16% of all conversations. Adriana Lima appeared in 8% of conversations, and Alessandra Ambrosio appeared in 6% of conversations.
CBS fared well appearing in 17% of conversations and was 90% positive.
Nearly 95% of Victoria’s Secret Fashion Show conversations Tuesday night came via Twitter.
Nearly 60% of Victoria’s Secret Fashion Show mentions online came via women.
Did you tune into the show? What did you think?
Chrysler’s ads for the Fiat 500 starring Jennifer Lopez have become a lightning rod for the car’s disastrous launch. The Fiat 500 was supposed to be one of Chrysler-Fiat’s big global brands, and its answer to BMW’s iconic Mini. But in the US, the Fiat 500 is off to a dismal start since launching in March. It initially expected to sell 50,000 units in the first year, but so far, it’s only at 15,000. In fact, 29 of its 130 US stores didn’t sell a single one last month. No one believes that Lopez would drive through her old ‘hood in the South Bronx in a Fiat.
Then, in a brazen product placement stunt, Jennifer Lopez featured a Fiat at center stage of her American Music Awards performance Sunday night.
Lopez appeared in nearly 13% of all Fiat conversations online following the American Music Awards performance.
Fiat buzz peaked in early November.
Negative buzz spiked dramatically following the American Music Awards performance.
Did Jennifer Lopez sell out?
Talk show host Regis Philbin ended his run on the popular television program “Live!” last Friday after 28 years on the air. Fans bid Regis farewell online using social media.
We used Social Radar to analyze buzz online.
Conversations around Regis Philbin spiked to their second highest point of all time, falling just short of buzz in January 2011 when Regis announced he would be leaving the “Live! With Regis and Kelly” show.
Conversations around Regis Philbin were 87% positive during the final episode.
Approximately 49% of Regis Philbin mentions came via Twitter, while 42% came via blogs.
More than 60% of Regis Philbin mentions online have been made by males over the past several days.
Regis left his show at a high point. What’s next for the legendary TV personality?
ABC’s new 1960s inspired TV show Pan Am launched the first “Twitter-powered flight,” encouraging users to tweet using the hashtag #panam to win prizes. The new series is a drama about stewardesses back when jet travel was glamorous. The show, along with The Playboy Club, is drawing obvious comparisons to Emmy-winning AMC series Mad Men.
Did Pan Am’s twitter promotion successfully generate buzz? We used Social Radar to analyze conversations online.
The #panam hashtag conversation spiked dramatically during the show but subsided almost immediately.
Conversations around #panam were an average of 84% positive this week. Mad Men appeared in nearly 10% of all Pan Am conversations.
While Pan Am did generate more buzz overall than The Playboy Club, the new show has a long way to go to catch Mad Men buzz online. Mad Men is currently generating more buzz than Pan Am even though Mad Men is not during season currently.
As the UK’s Celebrity Big Brother heads towards its climax Social Radar looks at who’s in the running to win the Celebrity Big Brother 2011 title using online buzz around the main contenders.
When it comes to generating the most chatter around winning Celebrity Big Brother, Jedward are out in front as the share of voice chart below shows from 18 August to 1 September.
Since Celebrity Big Brother has been running, Jedward have achieved on average a 21% share of all conversations around who should win. Overall the buzz surrounding this topic has fallen since the start of the show on 18 August and on 30 August Paddy Doherty overtook Jedward’s lead, albeit briefly. When it comes to numbers Jedward have received 25,164 social universe results compared to Paddy’s 15,133. However volume of traffic alone is not necessarily a clear indication of winning. By looking at the associated sentiment Social Radar can define how the top housemates measure up in the popularity stakes based on posts by fans declaring who they want to win:
Level of positive sentiment
Kerry Katona – 40%
Amy - 42%
Tara - 46%
Lucien - 57%
Jedward – 59%
Paddy – 64%
So based on social media buzz it’s not all cut and dried for the troublesome twins and Paddy power may pull through. But of course it all depends on how their popularity fares over the final days of Celebrity Big Brother.
MTV aired the 28th annual Video Music Awards (VMA) Sunday night. MTV integrated social media into the experience, encouraging viewers to use social media and their various devices — tablets, smartphones, and their computers — in addition to tuning in via cable TV, to weigh in on the show.
We used Social Radar to analyze conversations online.
VMA mentions
VMA mentions more than doubled in 2011 compared to last year’s show.
Conversations around the 2011 VMAs were an average of 74% positive. Lady Gaga was the biggest topic of conversation, appearing in nearly 13% of all VMA mentions. Lady Gaga kicked off the night dressed as her male alter ego, Jo Calderone, and stayed in character the entire show. Beyonce, who announced she was pregnant, was the next most mentioned artist, followed by Britney Spears, Nicki Minaj, Justin Bieber, Jay Z and Miley Cyrus.
Approximately 96% of VMA chatter came via Twitter, 46% of chatter was in English, and 60% of mentions were made by males.
In addition to VMA mentions being up this year, buzz around Bieber, Gaga and Beyonce are also at their highest points of the year. Looks like MTV can still generate buzz about music at least once per year.
For further analysis, visit www.infegy.com/socialradar.
Using hashtags – # - on Twitter to make searching easier is now common practice, especially for the ever growing online community of users who tweet whilst watching TV. More and more often viewers will see official hashtags appear at the start of programmes so they don’t have to think of their own. However it seems that the BBC’s popular series ‘Dragons’ Den -’ where entrepreneurs pitch their ideas to a panel of investors - has bowed to the pressure of Twitter users by changing the official hashtag shown at the start of the programme early on in the ten-part series. In episode one it’s clearly shown as #bbcdragons:
By the time we get to episode three of the series the hashtag has changed to
#dragonsden as shown below:
Why has the BBC done this? Well if you look at Social Radar’s analysis of the two tags it
should become clear:
Since the series started on 31 July Social Radar has calculated that 192,528 mentions of #dragonsden occurred compared to just 28,915 of the official #bbcdragons. The hashtag was changed on 14 August to #dragonsden and by episode 4 on 21 August there were only 60 mentions of the original #bbcdragons.
The BBC has been prepared to drop its brand at the beginning of the tag to try and encourage a community of Twitter users who can easily follow each other’s tweets all from one source. On the official Dragons’ Den website it displays the current tag and even asks tweeps whether they’ve seen a better one http://www.bbc.co.uk/apps/buzz/suggest-hashtag. Overall mentions have declined so it will be interesting to see how this trend develops during the remaining six episodes and whether the hashtag changes again.
© 2012 Infegy, Inc. All Rights Reserved. Technorati Profile