The 69th annual Golden Globes were broadcast from Hollywood on NBC Sunday night. The show awarded best comedy TV series to Modern Family, and best drama to Homeland, among other surprises.

We used Social Radar to analyze conversations around the Golden Globes online.

Golden Globes buzz

The term ‘Golden Globes’ was mentioned more times online Sunday than all four of the winning NFL Divisional Playoff team names combined.

Golden Globes sentiment

Conversations around Sunday’s Golden Globe awards were 83% positive overall. George Clooney was one of the most talked about stars, appearing in 15% of all Golden Globes chatter — 97% of Clooney mentions were positive. Ricky Gervais, the show’s host who promised sharp-tongued swipes at celebrities, was called dull and awkward.

Content distribution

Interestingly, 88% of chatter around the Golden Globes came via blogs.

Did you watch the show? What did you think?

The latest Twilight movie is breaking records. The Twilight Saga: Breaking Dawn, Part One made $283.5 million on opening weekend, topping its series predecessors on global ticket sales. The movie also holds Fandango’s record for highest percentage of mobile movie tickets sold, breaking the record held by Harry Potter and the Deathly Hallows, Part 2 (19%).

We used Social Radar to analyze conversations about the movie online.

Breaking Dawn buzz

Breaking Dawn buzz reached a high point on November 18, being mentioned in nearly 0.4% of ALL Internet conversations.

Breaking Dawn sentiment

Conversations around Breaking Dawn have been an average of 81% positive. Robert Pattinson is the most often mentioned topic of conversation, appearing in 28% of all Breaking Dawn conversations. Taylor Lautner is being mentioned in 22% of conversations.

Twilight buzz

Twilight buzz is approaching the all-time high point it reached in November 2009 following the release of New Moon.

Blockbuster took to Twitter to capitalize on Netflix’s recent stumbles. After raising prices on DVD rentals, Netflix announced on September 19 it was renaming its DVD rental service Qwikster. The decision by Netflix to raise prices on its DVD and video streaming rental packages gave rival Blockbuster a rare opportunity to strike back via social media. Blockbuster used Twitter to promote a 30-day free trial geared at Netflix customers, promoting it on its Twitter feed.

Blockbuster repurposed its entire marketing staff, showing unusual nimbleness, moving staffers who once concentrated on Web or print campaigns to the front lines of Blockbuster’s social media campaign. Dish Network, which bought Blockbuster in April after Blockbuster filed for Chapter 11 bankruptcy and closed 1,500 stores, unveiled a new Blockbuster-branded video stream and DVD rental service.

Then Blockbuster sponsored the word “Qwikster” on Twitter. When users searched Twitter for Qwikster, Blockbuster messaging would be the first to pop up in the search category. Blockbuster also started a Twitter contest, promising a free year of service for the four best Netflix breakup stories. The team has also used the hashtag #helloBlockbuster to engage with customers, answer questions and promote offers.

Was Blockbuster’s social media push successful? We used Social Radar to find out.

Blockbuster vs. Netflix buzz

Netflix chatter spiked dramatically on September 19 following the Qwikster debacle. Buzz around Netflix has since subsided, while Blockbuster has increased and is currently nearly even with Netflix.

Blockbuster sentiment

Conversations around Blockbuster have been an overage of 66% positive over the last month. The term Netflix appears in 19% of all Blockbuster conversations.

Netflix sentiment

Netflix conversations were only 55% positive. Qwikster appeared in 11% of all Netflix chatter over the last month. Blockbuster only appeared in 6% of Netflix conversations. CEO Reed Hastings appeared in 9% of all Netflix conversation, primarily due to the email apology he sent in mid September regarding the price increases.

Blockbuster is well positioned to capitalize on Netflix’s missteps. Will Netflix recover?

The Lion King ruled theaters for a second straight weekend, taking $22.1 million, slightly edging out Moneyball. The Lion King, originally released in 1994, has been re-released in 3D. Moneyball, the comedy about the real-life general manager of the unorthodox Oakland A’s who rebuilt his team, did a solid $20.6 million.

We used Social Radar to analyze conversations online around both films.

Moneyball vs. Lion King 3D

Despite a drop in chatter during its second week at the box office, The Lion King still reigned supreme. Moneyball generated more chatter online last week, but the spike in chatter did not translate to a box office win.

Moneyball sentiment

Conversations around Moneyball have been 75% positive online.

The Lion King sentiment

Conversations around The Lion King have been 68% positive online.

Did The Lion King carry momentum from a big first weekend into its second week? Or are the kids who went to see The Lion King not blogging and tweeting about their moviegoing decisions online?

Netflix Inc.’s move to separate its movie-streaming business and its DVD-by-mail service failed to soothe many customers’ anger over the company’s recent price increase. Netflix CEO Reed Hastings announced the split in a blog post Sunday night, saying the move was the impetus for a recent price increase that outraged customers and sent the company’s stock price plummeting. He apologized for not having given the explanation sooner.

Some are already saying Netflix is doomed. The future lies in streaming, which make Netflix’s core strengths — the DVD library and its logistics — irrelevant. And it’s competing against massive companies, including Apple and Amazon.

We used Social Radar to analyze conversations online.

Netflix sentiment trend

Negative chatter, which was already steadily increasing since July thanks to Netflix previous price adjustments, has now surpassed positive chatter for the first time.

Netflix conversation topic cloud

Qwikster, the new name of a spin-off company Netflix created to handle all its DVD-by-mail service, is currently being mentioned in 36% of all Netflix conversations, and is 81% negative.

The move highlights the challenges facing even successful companies as they navigate the transition from old media to new media. Will you continue to use Netflix and/or Quikster?

Netflix announced new pricing today that separates streaming and DVD plans; selecting both options results in a 60% price increase. For all new customers, the streaming service is selected by default.

Netflix buzz

As NFLX stock prices approaches $300/share, Netflix buzz is at its highest point of the year.

Netflix sentiment

Conversations around Netflix are currently 63% positive, below its six month average of 68% positive. Streaming has been the biggest topic of conversations within Netflix chatter online, appearing in 36% of all Netflix posts.

How do you feel about Netflix attempt to eliminate DVDs?

Summer movie season is officially underway, so we decided to use Social Radar to analyze conversation around some of the hottest new movies to open within the last month: Hangover 2, XMen: First Class, Super 8, Pirates of the Caribbean, Kung Fu Panda and Bridesmaids.

Summer movie buzz

Hangover 2 generated the highest spike around its release, and has generated the most buzz overall this month, followed by XMen and Super 8. We will check back later this summer with analysis around Harry Potter, Thor, Captain America, Green Lantern, Transformers 3 and more.

Sunday night MTV hosted its annual Movie Awards. This year’s show, hosted by Jason Sudeikis, included a kiss by Robert Pattinson and Taylor Lautner, and a crotch grab by Mila Kunis and Justin Timberlake. Pattinson also gave an awkward tribute speech to Reece Witherspoon for the MTV Generation award.

We used Social Radar to analyze conversations online.

MTV buzz June 2009 – present

Chatter around MTV is currently at its highest point in the last two years.

MTV sentiment June 2009 – present

Sentiment around MTV is also currently at its highest point in the last two years.

MTV chatter June 5-6, 20111

The Movie Awards are currently dominating conversations around MTV, being mentioned in 17% of MTV posts. Robert Pattinson is currently being mentioned in 11% of MTV posts.

Personally, I’m just glad that the Movie Awards are generating more buzz for MTV than shows like 16 and Pregnant and Jersey Shore.

Elizabeth Taylor died Wednesday of congestive heart failure at age 79. Last week, rapper Nate Dogg died of a heart attack at the age of 41. Fans paid tribute to both online via Twitter, remembering the stars’ careers.

We used Social Radar to analyze conversations around both stars.

Liz Taylor and Nate Dogg chatter

Liz Taylor generated slightly more buzz than Nate Dogg online this month.

Content distribution by category

Twitter was the primary source of chatter for both stars, accounting for more than 90% of conversations for each.

With many blogs and news outlets calling last night’s Academy Awards show “boring” and a “disaster” we decided to use Social Radar to run analysis around conversations online.

Oscars buzz 2010 vs. 2011

Overall buzz around the Oscars was down 17% vs. last year.

Academy Awards conversation topic cloud

Most topics of conversations around the 2011 Oscars were positive (green).

Overall sentiment was 86% positive.

Was James Franco high?

Many speculated that James Franco hosted the show high. Our analysis shows that the words ‘weed’, ‘stoned’, ‘pot’ or ‘high’ are currently appearing in around 9% of conversations mentioning Franco.