The other day, popular household cleaner producer Method pulled down a viral video meant to support the Household Product Labeling Acts, which would require disclosure of ingredients in household cleaners. The video, (which can be viewed through unauthorized versions on YouTube), received intense reactions from both sides of the emotional spectrum, from stamps of approval to boiling complaints and accusations of offensiveness. Let’s take a look at what was really going on in social media.

Looking at sentiment trend, we can see that negativity only began to rise recently and still does not compare to the amount of positive response it is getting online. However, as more attention is brought to the matter and word of mouth takes hold, it can be expected that this red line will continue to increase.

One of the highest trending related topics to this campaign are the sexism complaints. Here we see that a whopping 11% of people posting are responding  positively to the fact that Method has pulled the campaign. So how much of a negative impact has this campaign really had on social media users?

This graph shows that 5% of all posts have negative sentiment towards the topic. Knowing this information, do you think that it was a good call for Method to pull the video down? I’d love to know what you think so feel free to leave a comment.