People still don’t evaluate the power of buzz..I could talk about many “accidents” like the one you showed us. As usual, the best way to answer him could have been: 1) we received your message, 2) thanks to showed us your point of view; 3) we’ll answer you soon; then if he was wrong, they had to explain him why, but if he got the reason, they had to apologies and then they had to try to resolve the situation. (sorry for my E.)

It’s likely the online buzz will increase, but not enough to impact the current sales of Star Trek being branded as the “IMAX Experience.” In some cases, people have never been to an original IMAX screen, thus creating no confusion for them.

Unfortunately, IMAX chose to push for this marketing angle and could very well continue to brand it as such. However, it’s more than likely that people will be put off by future films marketed in the same way, thus dragging sales down for the newly minted IMAX screens as well as the theaters (AMC and Regal) hosting them. Only concrete numbers of attendees of newer IMAX VS. regular screens will tell the tale.

IMAX should have made a better effort to brand their digital theaters in a different way. As many people are familiar with the IMAX name, it would have been to their benefit to leverage it more positively. As the CEO is determined to keep pushing the “Experience” for the newer theaters, perhaps it makes sense to re-examine and re-brand the legacy theaters. In the end, it’s the confusion that’s causing the consternation of the public.

When communication is confusing, I think it´s the first thing the enterprise should (almost must) change. Missunderstanding on not precise information could be very harmful.

Okay, that’s freaky. I’m from the east coast. I was in Burbank on the 11th on business. In the afternoon, I went to see Star Trek in that theater (non-IMAX). Half way through, I had to take a leak so badly that I had to go in the middle of old-Spock’s explanation of the planet exploding. At the end, I snuck into the IMAX screening and happened to walk in right at the same part I missed. First thing I thought when I walked in was, “This screen doesn’t look like an IMAX screen. I’ve been to the one in Lincoln Square, NYC.”

Maybe I sat right next to Ansari?

It probably wasn’t the blog post that caused the bad sentiment towards IMAX. Most likely, other people also were also upset for the very same reason Aziz was. Although, I did find out about this from his post. I hope IMAX decides to differentiate their offerings.

I watched Watchmen on a “fake” Imax screen and was also disappointed to the point that I had no intention of spending the extra money on the Star Trek Imax. So I would agree, that the more people actually experience this sort of disappointment, the more it will harm the brand.

HEllllo!!! I went to see Star Trek at the fake Imax in columbia, md. Not only did we pay $4-5 bucks more, but the movie theater I saw it in two days prior was just as good. It’s amazing that we have 3 Imax theatres in the washington dc area and they never show any movies, unless its disney (rated G). They’re just now showing Star Trek, uhh who wants to pay $15 to see something that came out this summer and is on DVD. We have about three or four more ‘wanna’ be IMAX theaters in the area, and even the workers will tell you not to waste the money because it isn’t a real Imax. The two that do show a movie on occassion are up to an hour-hour and half from the metro area, and I’m not that pressed to watch a movie. I don’t think its fair that whomever is in charge of these ‘fake’ imax theaters should be getting away with offering the ‘imax’ experience just b/c your projector is a little different. Then again, I guess if your not smart enough to do your research and figure it out for yourself you deserve to get duped.