More and more viewers are looking to their computers and mobile devices for live video content. comScore released stats about the massive growth of live streaming video over the web. The amount of time American audiences spent watching video over the major live video publishers grew 648% to more than 1.4 billion minutes.

One of the leaders of the pack, Justin.tv, recently launched Android and iPhone apps, joining competitors Qik and UStream in the mobile live broadcasting game.

In addition, Google Inc’s YouTube launched a streaming video trial this week. And last month social networking site Facebook launched its own live-streaming channel, for broadcasting content like celebrity interviews and press conferences.

We analyzed conversation around streaming video throughout the last month. The results below show share of conversation for Justin.tv, UStream, Qik, Livestream, YouTube, Livevideo, Stickam and Facebook within video streaming chatter.

While YouTube’s announcement made a splash, both Justin.tv and UStream are generating a solid level of chatter in the streaming video conversation.

The ability to broadcast high quality videos live from a smartphone is something that’s long been discussed but just now becoming a reality. In addition to covering major concerts and events, the services also support regularly scheduled shows and amateur feeds from Web cameras.

Streaming video provides new opportunities to advertisers as well. The average live streamed video view is 7% longer than the average online video view, and live video sites are 72% more likely to deliver the elusive demographic, males age 18-34, than the average online video site.

How can advertisers and online retailers take advantage of these new media opportunities?

This week we cover the new Twitter.com, Internet Explorer 9, YouTube Live, debates around the tax cuts, privacy and Google’s fired engineer.

Microsoft released Internet Explorer 9 (IE9) beta this week, offering an overhaul on design and user interface. The new browser is now compliant with HTML5, CSS3, SVG2 and W3C standards, includes javascript support as well as full hardware acceleration to improve speed. New features and layout changes include a minimalist design with streamlined toolbars that focuses more on web content to provide a cleaner experience. Read more in this Engadget review.

We used Social Radar to analyze Web chatter and determine initial reaction.

Sentiment around IE9 the past few days has been 90% positive.

Internet Explorer 9 sentiment

Comparatively, sentiment around IE8 during past month was only 52% positive.

Internet Explorer 8 sentiment

We analyzed chatter around IE9 vs. competitors Chrome, Safari and Firefox. Notice the IE9 spike below.

Overall chatter IE9 vs. Safari vs. Chrome vs. Firefox

Microsoft worked closely with developers to integrate feedback into the IE9 development process. Now Microsoft is reaching out to the Reddit community, asking for users to test and provide additional feedback to incorporate into enhancements.

In other good news for Microsoft, Neilsen announced this week that Bing passed Yahoo to become the #2 search engine. As part of the IE9 demo, Microsoft touted improvements to Bing, which will work like a native application in IE9, enabling a better integrated search experience.

IE9 was appearing in 21% of Microsoft related conversations online yesterday. And with 90% of those conversations being positive, Microsoft is poised to regain browser market share.

Internet Explorer 9 chatter within Microsoft conversations

JPMorgan Chase’s online banking service faced problems causing an extended outage most of this week due to corruption from a third-party vendor’s database software. The outage affected more than 16 million customers. As frustrated customers began venting on Twitter and other social networking sites, negative sentiment around Chase spiked higher than positive sentiment for the first time this month.

A Chase spokesman said the bank would work with customers who missed deadlines on bill payments and promised to pay any related fees.

Many customers were most frustrated with Chase’s lack of communication. Chase does not have active Facebook or Twitter accounts currently. Chase finally issued an apology today on its corporate website.

In today’s world, do you expect companies to use social networking to communicate with you via social networking sites in real time?

With Spotify reaching 10 million users on the heels of iTunes introducing Ping a few weeks ago, we decided to run some analysis on the social music sharing market. While widespread adoption is still limited, the results are interesting.

We analyzed chatter around Spotify, iTunes Ping, Rdio, Pandora and Blip.fm services.

Blip.fm clearly generated the highest amount of overall chatter throughout the last month.

With the exception of a huge spike on the day of its release, Ping chatter has been surprisingly low. Spotify chater has been steadily below Pandora and Blip.fm this month, though Spotify’s availability is limited to seven counties across Europe: UK, Finland, Norway, Sweden, the Netherlands, France and Spain. Spotify has faced negotiation delays but is still aiming for a 2011 launch in the United States.

Including iTunes and Facebook into the trend comparison shows that the overall amount of chatter around all of the music sharing sites is rather minuscule to date.

Which service do users like the most? Adding sentiment analysis around Spotify, iTunes Ping, Rdio, Pandora and Blip.fm into the chart below for the same time period reveals that Rdio generated the most positive chatter, while iTunes Ping was clearly the most negatively talked about service.

Have you started using social music sharing services? Which do you think is best positioned to win market share?

Sunday night’s MTV Video Music Awards in Los Angeles generated heavy chatter online yesterday: Lady Gaga’s meat dress, Taylor Swift’s song about Kanye West, Kanye’s toast to douchebags, Eminem’s comeback performance, and the VMA debuts of Drake & Justin Bieber. We analyzed the conversation and ranked top 25 personalities by amount of content generated below:

1. Justin Bieber
2. Lady Gaga
3. Kanye West
4. Taylor Swift
5. Eminem
6. Chelsea Handler
7. Usher
8. Nicki Minaj
9. Paramore
10. Drake
11. B.o.B
12. Katy Perry
13. 30 Seconds to Mars
14. Beyonce
15. Will.i.am
16. Deadmau5
17. Bruno Mars
18. Jared Leto
19. Ke$ha
20. Snooki
21. Ellen Degeneres
22. Robyn
23. Jason Derulo
24. Ashley Greene
25. Justin Timberlake

Overall chatter around the VMA’s was 74% positive.

MTV heavily endorsed social media throughout the program, encouraging users to tweet their thoughts live. MTV encouraged the use of specific Twitter hashtags throughout the show, and used a Twitter Tracker to count the millions of tweets about the artists.

Individual chatter around the 5 most talked about artists shows that, interestingly, Kanye West had the most positive chatter, followed by Eminem, Justin Bieber and Taylor Swift, while Lady Gaga had the most negative chatter among the top 5.

What were your thoughts on the show? Did MTV successfully integrated social media into the program?

We’re excited to announce and post our first weekly video show we call Buzz Weekly. Buzz Weekly episodes will feature discussions around the latest hot topics of the week, sharing our research findings and discussing the results. We’re going to have a lot of fun with this.

Without further adue.. our first episode is below! Please comment with feedback so we can improve and find our groove.

Fashion Night Out has taken to the social web to boost online chatter exponentially since its inception last year.  @FNOnyc has more than 26,000 Twitter followers, and the Fashion Night Out Facebook page has more than 47,000 fans. There is an official iPhone app LUSTR, multimedia integrated events, live streams and more.

Tonight’s Fashion Night Out (FNO) is a global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. For one night, September 10, 2010, in New York City and twelve other cities around the world, designers, celebrities, models, and fashion editors stage events in stores open after-hours to the public in a party atmosphere.

This year, with more designers tweeting, blogging & broadcasting, Fashion Night Out 2010 chatter has nearly tripled 2009 chatter.

With the 2010 NFL season kicking off tonight, we wanted to see which teams were most popular heading into the season. Each week ESPN publishes its NFL Power Rankings, which ranks teams based on overall performance. We thought it would be interesting to create a popularity ranking based on how much the teams were being talked about online.

We measured overall buzz for each NFL team throughout the last month. The table below lists ESPN Power Ranking and our Social Radar Buzz Ranking side-by-side for comparison:

In the chart below, teams are listed in order of ESPN Power Ranking, and the bars represent overall chatter for each team.

We will check back throughout the season with updates on popularity based on chatter.