As the digital world continues to develop, companies are continuously thinking of ways to better target their consumer. From iPhones to smartphones, mobile campaigns are now becoming a focus for several companies. Large brands such as Nike, are now integrating mobile campaigns into their marketing efforts. Other organizations like the American Red Cross are using the power of technology and the development of mobile phones to help relief effort abroad. The American Red Cross has developed a Text 2Help campaign to help those devastated by the earthquake in Haiti.

Haiti is known to be one of the worlds most depressed and underdeveloped countries in the world. On January 12, 2010 a massive earthquake struck the country leaving mass devastation. The magnitude 7.0 quake damaged buildings throughout the capital leaving many feared injured and dead. In addition, the debris and collapsed bridges have made access to several areas extremely difficult.  However, the people of Haiti are not foreign to struggle. The country has experienced constant political battles, health crises, and environmental degradation throughout the years.  On a positive note, Haiti’s government is backed by the U.N. peacekeeping mission and many are moving fast to help those in need. The outpouring support of the general public as well as organizations like the American Red Cross have helped tremendously with the relief effort.

We took a look to see what the overall sentiment was regarding Haiti.

You can see that ultimately people have both positive things to say about the country but also realize how poor and sad this massive earthquake has left the people of Haiti.

If you would like to support the relief effort in Haiti, you can text “Haiti” to “90999″ and a $10 donation to the American Red Cross will be made! (Donations will be taken out of your next monthly bill)Participating carries include Alltel, AT&T, Sprint-Nextel, T-Mobile, and Verizon. 

Please join the many others and text to help!

Earlier this week NBC unleashed some strong arm on Conan O’Brien, threatening to push The Tonight Show to a later time slot following The Jay Leno Show in an effort to pump up Leno views. This rearrangement upset many Conan fans and the repercussions are being felt in social media.

In the past week, posts referencing the two late-night stars has nearly tripled, with huge bursts regarding Conan peaked today when he announced his refusal to play nice with NBC.

Based on this sentiment analysis of both hosts, we can see that Leno produces higher negative sentiment amongst users. Diving into categories, people are a-Tweet voicing their concerns.

With 88% of buzz hailing from Twitter, it’s no mystery that Conan O’Brien is the crowd favorite. Related hashtags (#TeamConan) are infiltrating my feed and I feel like I’m reliving the whole “Twilight Team Edward/Jacob” craze that took over a month ago. Do you think NBC execs will finally smarten up and start giving the people what they want?

I’ve been pushing off seeing the movie that’s rumored to top Titanic as the highest grossing movie of all time. After researching the buzz in social media, I’ve finally caved in and have purchased my VIP tickets to see Avatar in 3D tonight. Here’s a peek at what people are saying about this new flick:

With nearly 40,000 blog posts written after release date, it seems these mysterious blue people are capturing what small attention span us humans currently have up for grabs.

This word sentiment analysis gives a better idea of the emotional state people were in after having seen the movie. It’s comforting to know that almost 27% of people writing thought the movie was somewhat good.

Above are frequent terms associated with all Avatar posts. I had no idea who Sam Worthington was before I pulled up this chart. I then took it upon myself to Google him and I’m glad I did. What did you think of the movie?

The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:

Questions or comments? Twitter me @adamcoomes.