As everything on the internet becomes social, is it only inevitable that all of your personal information and private life matters will become available as a public offering? Would you give your 5,000 Twitter followers access to your checking account statements? There’s a new social network in town, in the form of a microblog, that is positioning their service as “A fun and easy way to see and discuss the things people are buying.” Blippy is stirring up some heated discussions on the internet and we used Social Radar to see what people are saying about this new social platform.

Blippy launched their private beta last week and got instant negative reactions as news spread through coverage from popular blogs TechCrunch and the NY Times.

With just over 30% of all related posts emitting negative emotion people don’t seem to think that Blippy is a very good basis for a microblog.

As Blippy is still only in beta, it will be interesting to see what happens as more and more people gain access to the tool. Have any of you tried it yet? What do you think of Blippy? Let us know!

Unless you’ve been living under a rock for the last month, you have probably been hearing about the ad battle between AT&T and Verizon that is paralleling a political campaign with constant attacking on both sides. It all started when Verizon decided to make a silly spin on iPhone “There’s an App for That” ads by making a “There’s a Map for That” ad, exploiting AT&T’s poor 3G network coverage. To fight back, AT&T decided to sue Verizon, leading to a war of attack ads back and forth that has no end in sight.

What does the consumer do in this situation? Sit back and watch in amusement? Take sides? One thing’s for certain - they’ve been talking, and Social Radar is showing us some interesting insight. Let’s take a look.

Now let’s take a look at the sentiment after the ad battle.

The sentiment appears to have effected AT&T the most severely, appearing to be a success for Verizon. But, both brands gained at least some negativity. Though this is good news for Verizon, let’s take a look at this from another perspective.

Below is a trend chart from September 1st, 2009 through today of Droid Mentions (blue line) versus Commercial/Ad Mentions (red line) within Verizon chatter.

What’s concerning here is that as soon as Verizon began to run these AT&T attack ads, chatter around their beloved Droid devices has dramatically decreased. We can see very clearly that consumers are losing focus and beginning to chat more about their commercials than the very ammunition they are using to sell against AT&T and the iPhone.

It will be interesting to see how this continues to play out. Are attack ads a good way to point out flaws of competitors or does it simply lose their consumers’ focus?

Last week, the world received news of Tiger Woods being hospitalized with serious injury from a car accident. The world felt sorry for Tiger, wished him well, and waited in anticipation for news of his recovery. This week, the world has a different perspective. As details began to spill, the world had learned that his car accident was the result of Tiger fleeing from his wife as she chased after him, bashing his car with a golf club from news of his unfaithful behavior. How did the public react? How has the sentiment changed? Let’s do some research.

First, let’s compare the topics of conversation around Tiger Woods before news broke of his alleged affairs.

Tiger Woods Topics (Before News Broke of Affairs):

Tiger Woods Topics (After News Broke of Affairs):

Tiger Woods Sentiment Before Accident:

Tiger Woods Sentiment After News Of Affairs:

We then go on to measure which topics were being discussed the most around Tiger Woods chatter. Below are some of the topics we analyzed. We included some of the hot topics, including the names of potential mistresses being mentioned.

We also wanted to take a quick peek at the Nike. Let’s see if there’s any real effect or association of this negativity with their brand.

Tiger Woods mentions within Nike chatter

Nike Sentiment within Tiger Woods conversations

Nike BEFORE:

Nike AFTER:

Nike’s negativity did increase this past week, but not significantly. We can certainly conclude that Nike’s brand wasn’t severely affected by this mess. However, Tiger Woods’ brand certainly has been. It will be interesting to see how this plays out and how this continues to affect his brand in the coming weeks.

The other day, popular household cleaner producer Method pulled down a viral video meant to support the Household Product Labeling Acts, which would require disclosure of ingredients in household cleaners. The video, (which can be viewed through unauthorized versions on YouTube), received intense reactions from both sides of the emotional spectrum, from stamps of approval to boiling complaints and accusations of offensiveness. Let’s take a look at what was really going on in social media.

Looking at sentiment trend, we can see that negativity only began to rise recently and still does not compare to the amount of positive response it is getting online. However, as more attention is brought to the matter and word of mouth takes hold, it can be expected that this red line will continue to increase.

One of the highest trending related topics to this campaign are the sexism complaints. Here we see that a whopping 11% of people posting are responding  positively to the fact that Method has pulled the campaign. So how much of a negative impact has this campaign really had on social media users?

This graph shows that 5% of all posts have negative sentiment towards the topic. Knowing this information, do you think that it was a good call for Method to pull the video down? I’d love to know what you think so feel free to leave a comment.

The November 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during November 2009. The list measures the number of unique individuals or sources that posted content about each brand during November 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There were quite a few shifts this month. The success of Windows 7 has increased the chatter of Microsoft and Windows, raising their ranking three spots. Verizon has made it into the Top 50 this month and AT&T has increased rank mostly due to chatter around recent Verizon-AT&T attack ads. Also making an appearance this month is Oprah due to her announcement of the show ending in 2011.

The biggest surprise this month is Android, or “Droid”. It has made a remarkable jump to 11th place, surging past heavy hitters iPod, Blackberry, and even MySpace. It received nearly identical amounts of chatter as Windows and Microsoft this month.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.