The Consumer Intelligence Blog - Infegy

Craft a winning social media strategy + FREE TEMPLATE

Social media strategy

If you want to plan out a successful social media campaign but aren't quite sure where to start, don't worry! This blog has you covered. We break down the five steps needed to create a solid social media strategy to help you launch your winning campaign and glean results. Those steps …

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Decoding the Entertainment Industry: a free eBook

Decoding the Entertainment Industry

Our latest eBook reviews many facets of the entertainment industry, including movies, TV shows, sports, and video games. We tap into social and consumer insights from the Infegy product suite to understand trends, audience changes, and the conversations around each section. Take a loo …

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Understanding the difference between social listening and social monitoring

Understanding the difference between social listening and social monitoring

Oftentimes, the terms “social listening” and “social monitoring” are used interchangeably, and while both strategies share similarities, there are also some significant differences between the two. The strategy that works best for you depends on your particular goals. In this blog pos …

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Building a powerful social intelligence web app

Building a powerful social intelligence web app

When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience.

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The world’s most trusted brands + free interactive dashboard

The world’s most trusted brands + free interactive dashboard

In the not-too-distant past, brand trust was one of many factors that shaped how consumers choose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted yo …

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Announcing: Additional sources to the Infegy Social dataset

Additional sources added to the dataset

Infegy prides itself on building the fastest social listening platform with a foundational diverse dataset. Since our beginning in 2007, social channels have continued to proliferate and we have made sure that our dataset reflects these new channels where consumers are discussing prod …

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Using social listening to track campaign performance

Using social listening to track campaign performance

Regular readers of our blog are likely familiar with the various ways social listening data can help brands better understand and connect with target audiences. But did you know that social listening insights can also help track campaign performance?

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Learning from past campaigns to improve future outcomes

Learning from past campaigns to improve future outcomes

In business, as in life, hindsight is 20/20. However, the benefit of looking back on past experiences is that it allows us to apply the lessons we’ve learned to improve future outcomes.

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How companies monetized the internet and social media

Monetizing social media

Abstract In this technical blog, we examine the trajectory of how businesses leveraged social media for earnings. This essentially coincides with the development of online advertising since 1994. While the monetization of the internet still centers around online advertising, the ways …

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Five social media features that shaped online culture

Five social media features that shaped online culture

Abstract In this technical report, we survey some now-common social media features, and examine the way they migrated across multiple social media platforms. We focus on five examples that are so ubiquitous now, that they are embedded in social media user-experience and culture: the i …

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