The rapid growth of the wearable technology industry can be seen on once-bare wrists everywhere, and with Apple’s recent entrance into the smartwatch category, that growth is now accelerating at an even quicker pace. But what do consumers actually think about these devices?
Exclusive game releases are exceptionally valuable marketing tools for console gaming companies, especially when brands are able to build significant levels of anticipation. Microsoft’s Halo franchise has been particularly adept at this in the past, but can the upcoming fifth release continue that momentum? How are gamers responding to the newest franchise release? In this post, we’ll examine social media data from people who identify themselves as gamers to better understand their point of view.
What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about. This post highlights of some of the largest changes in rank and extended coverage of what caused the shifts in October 2015.
It has been well over a month now since McDonald’s launched their all day breakfast and there has already been some pushback on whether McDonald’s launch was a good or bad thing. This post explores a bit deeper on how employees and consumers feel about McDonald’s breakfast thus far.
While networks make content decisions increasingly backed by millennial marketing data, the popularity of streaming services may mean that Nickelodeon’s newest programming will end with a ‘splat’ of its own. Millennials are fervent Nickelodeon cartoon and game show fans. With all the popularity behind 90s-focused “The Splat,” why can’t we watch cartoons online?
Creating an in-depth social media analysis report can be daunting at the least and requires analysts to pay attention beyond just the data in order to create an effective social media analysis report. This post gives 8 different tips in order to make social media research reports more meaningful.
There don’t seem to be any lasting consequences today for companies that fail to protect consumer’s personal information. But the coming “Internet of Things” will require them to build and maintain trust in user data security.
A common obstacle every analyst runs into at least once, maybe twice or even everyday with social media research. Here are three different ways to deal with situations where there just isn’t enough content for a solid analysis.
September 2015 was a strange month in social for the World’s Top 50 Most Popular brands. Here’s the details on what happened and the drama of brands losing and gaining rank.
How many ways can you get value from listening to the social web? One hundred? One thousand? One hundred thousand? Whatever the number, this blog post provides you with links and descriptions of 60+ free resources to check out that will help you make the most of social media monitoring.
Since 2008, Facebook has made several attempts to tie user engagement to political activity. As a social experiment, Facebook created a sticker that allowed most of its users to declare “I Voted” on their profiles. Although this experiment ran during the 2010 midterm election, the data they released seems to suggest it was effective. People […]
This post explores the beauty category for the top two drugstores in the United States, CVS and Walgreens, to demonstrate a different and dynamic way to leverage social media insights.
This post highlights the release of the Gamer’s Preference Report that measured how well the top pizza delivery chains were resonating with their gaming audiences, plus more.
MTV defied declining award show viewership, Ferrari received some help from big name celebrities, and people can’t stop talking about Kanye West’s new Adidas shoe line. Here are the highlights and extended coverage of what changed with the World’s Top 50 Most Popular brands in August 2015.
The pumpkin-flavored hype-machine is revving itself into life again, as articles have started to appear everywhere detailing Starbucks’ planned changes to everyone’s favorite Pumpkin Spice Latte. In response to last year’s detailed criticism of transparency in the ingredients for the traditionally-loved pumpkin drink, Starbucks has announced their intention to change the recipe to include real […]
With millions of places online to get your news and the rise of the 24/7 content generation machine, keeping up-to-date about what topics are actually trending at any given moment is extremely difficult. Sources like CNN.com and Foxnews.com are biased, fully self-interested and only report on what they deem newsworthy and likely to keep you […]
Above all, social media analysis should answer one key question, “so what?” What does the data mean and what actions can be taken based on it? This post details five frameworks and templates that you can start using today to answer the “so what?” questions and make your social insights more actionable.
Social media research has become more of a necessity than an additional perk for brands. This post discusses the two potentially catastrophic mistakes that researchers make when conducting a social media analysis and what can be done to avoid them.
As any marketing professional will sympathize, it can be difficult to convince people what you’re saying is true before they have the opportunity to see the magic behind social media intelligence for themselves. Read how Infegy Atlas provides the fastest results with actionable information.
Updated FTC guidelines mean major changes for influencer and social media marketing. Here’s what you need to know about endorsement-based campaigns to avoid raising red flags with the man.
While combining social media research with more traditional methods can be incredibly powerful, there is little discussion within the market research community on how the two complement each other. So, to get the discussion started, here are five ways that analyzing social media can provide tremendous benefit to market research.
“Vacation really matters,” I thought, standing at the frontmost part of the ship despite the labels warning the large antenna above might start spinning at any moment. A more open, vacation-encouraging work environment affected such a dramatic change in the quality of my work life.
While industry regulations continued to disuade pharmaceutical companies from communicating directly with consumers via social media, there is still much to gain from mining social media data for research. This post explores the regulations and a few ways pharmaceutical companies can leverage social media without having to be social themselves.
Using primarily a data-driven approach and personal experiences as a guide, this post examines who has driven the explosive growth in ride-sharing, why they became evangelists for the service, and their opinions about the experience.
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. This post explores how one of Infegy’s market research clients made the move to integrate social media research and why it became an integral part of every single client project.
Traditionally, buyer personas have been mainly created by conducting 1-on-1 interviews or through surveys. In this post we’ll explore an alternative route that utilizes data from blogs, forums and review sites.
One of the most common use cases for social media monitoring and analysis is competitive intelligence. This post walks you through using free and paid platforms to become a rock star at keeping current on what your competitors are saying about themselves and consumers are saying about them.
Social media monitoring, listening, analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. This post clarifies the key differences between these, and other important terms used in the social media monitoring space.
The social media space is filled with a variety of different job functions. Of those, there are three primary focuses: engagement, monitoring, and research. This post explains what each function relates to and the differences between all three.
There isn’t a single fast-food restaurant that isn’t interested in grabbing the “echo boom” generation’s attention. In particular, fast-food giant McDonald’s, has failed to connect with Millennials, but perhaps these are some of the reasons why…
It’s cheaper, easier, and more effective to retain current clients than it is to acquire new ones. Here’s the top 10 ways we’ve found to keep your clients happy, and equally important–on board.
Writing effective queries is essential to getting great results from social media monitoring. Here are a few ways to think about approaching query building to achieve the best outcomes.
If you’ve ever researched or demoed a social media tool with built-in sentiment analysis, at some point you’ve probably found yourself asking, “can I really trust this?” In most cases, you shouldn’t. Here’s why, and what you can do to evaluate accuracy claims.
Current trends in travel, outlook for the 2014 holiday travel season, why people are traveling, how they’re getting there, where they’re staying, and what they use to plan and book their trips.
Modern research, PR, and social teams have a fast paced gig and they need to stay on top of the most current trends on the web. At some point, and scale, these teams will need a tool that can make sense of the massive amounts of online conversations. When they’re ready to make the move, here are five things these teams should look for in a social media monitoring and intelligence platform.