The Infegy Thought Catalog

Commentary on social media, marketing, sales, and consumer insight

The World's 50 Most Popular Brands - September 2015 Recap

By: Rion Martin October 1st, 2015

September 2015 was a strange month in social for the World's Top 50 Most Popular brands. Here's the details on what happened and the drama of brands losing and gaining rank. CONTINUE READING

60+ Free Resources for Mastering Social Monitoring

By: Rion Martin September 30th, 2015

How many ways can you get value from listening to the social web? One hundred? One thousand? One hundred thousand? Whatever the number, this blog post provides you with links and descriptions of 60+ free resources to check out that will help you make the most of social media monitoring. CONTINUE READING

Facebook’s 61M User “Big Data” Voting Experiment

By: Jordan Hanson September 24th, 2015

Since 2008, Facebook has made several attempts to tie user engagement to political activity. As a social experiment, Facebook created a sticker that allowed most of its users to declare “I Voted” on their profiles. Although this experiment ran during the 2010 midterm election, the data they released seems to suggest it was effective" CONTINUE READING

CVS and Walgreens go Head to Head in Beauty

By: Tiffany Tran September 19th, 2015

This post explores the beauty category for the top two drugstores in the United States, CVS and Walgreens, to demonstrate a different and dynamic way to leverage social media insights. CONTINUE READING

What Gamers Think of the Top Pizza Delivery Chains

By: Tiffany Tran September 8th, 2015

This post highlights the release of the Gamer’s Preference Report that measured how well the top pizza delivery chains were resonating with their gaming audiences, plus more. CONTINUE READING

The World's 50 Most Popular Brands - August 2015 Recap

By: Rion Martin September 1st, 2015

MTV defied declining award show viewership, Ferrari received some help from big name celebrities, and people can't stop talking about Kanye West's new Adidas shoe line. Here are the highlights and extended coverage of what changed with the World's Top 50 Most Popular brands in August 2015. CONTINUE READING

The Pumpkin Spice Latte: A Flavor in Decline?

By: Jordan Hanson August 26th, 2015

As the pumpkin-flavored latte hype machine revs into life again, it does so in a world where consumers search for and talk about the flavor less often. This begs the question, "are consumers still in love with the Pumpkin Spice latte?" CONTINUE READING

Using Big Data + Text Analytics to Create a Better News Feed

By: Jordan Hanson August 18th, 2015

Fed up with sifting through so much information to find the key issues that are trending online, the developers at Infegy decided to apply the company’s text analytics platform to their massive database of online discussion to create a better way to discover trending news. We call it News Ninja and it’s first-of-its-kind automated news generator. Here's how it works. CONTINUE READING

5 Templates to Make Your Social Media Insights Actionable

By: Rion Martin August 3rd, 2015

Above all, social media analysis should answer one key question, "so what?" What does the data mean and what actions can be taken based on it? This post details five frameworks and templates that you can start using today to answer the "so what?" questions and make your social insights more actionable. CONTINUE READING

The Two Biggest Mistakes in Social Media Analysis

By: Tiffany Tran July 15th, 2015

Social media research has become more of a necessity than an additional perk for brands. This post discusses the two potentially catastrophic mistakes that researchers make when conducting a social media analysis and what can be done to avoid them. CONTINUE READING

The Content Question for Social Media Intelligence: What, When, and Why?

By: Jordan Hanson July 8th, 2015

Social media intelligence marketers walk a fine line in conveying just how valuable social data is for understanding public perception. Read why it's the best source of consumer opinion for the future. CONTINUE READING

Winning at Social Media Marketing Without Pissing Off The FTC

By: Rion Martin June 15th, 2015

Updated FTC guidelines mean major changes for influencer and social media marketing. Here's what you need to know about endorsement-based campaigns to avoid raising red flags with the man. CONTINUE READING

Supercharging Market Research With Social Media Data

By: Tiffany Tran June 8th, 2015

While combining social media research with more traditional methods can be incredibly powerful, there is little discussion within the market research community on how the two complement each other. So, to get the discussion started, here are five ways that analyzing social media can provide tremendous benefit to market research. CONTINUE READING

Why Vacation Matters: The Problem with PTO in America

By: Jordan Hanson June 1st, 2015

Beyond benefiting my own emotional and creative well-being, Infegy's recent company vacation made me take a hard look at corporate America's perception of paid time off, why businesses discourage rather than encourage their employees to take vacation, and how companies like Infegy are changing this for the better. CONTINUE READING

The Strategic Value of Social Media for Pharmaceutical Companies

By: Tiffany Tran May 26th, 2015

While industry regulations continued to disuade pharmaceutical companies from communicating directly with consumers via social media, there is still much to gain from mining social media data for research. This post explores the regulations and a few ways pharmaceutical companies can leverage social media without having to be social themselves. CONTINUE READING

Amazingly "Uber": Why Mobile Data is Critical to Business

By: Jordan Hanson May 19th, 2015

Using primarily a data-driven approach and personal experiences as a guide, this post examines who has driven the explosive growth in ride-sharing, why they became evangelists for the service, and their opinions about the experience. CONTINUE READING

How Social Media Data is Enriching Market Research

By: Rion Martin May 6th, 2015

Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world's largest focus group. This post explores how one of Infegy's market research clients made the move to integrate social media research and why it became an integral part of every single client project. CONTINUE READING

The Modern Marketer's Guide to Building Buyer Personas

By: Tiffany Tran April 26th, 2015

Traditionally, buyer personas have been mainly created by conducting 1-on-1 interviews or through surveys. In this post we'll explore an alternative route that utilizes data from blogs, forums and review sites. CONTINUE READING

[Guide] Getting Started With Online Competitive Intelligence

By: Rion Martin April 9th, 2015

One of the most common use cases for social media monitoring and analysis is competitive intelligence. This post walks you through using free and paid platforms to become a rock star at keeping current on what your competitors are saying about themselves and consumers are saying about them. CONTINUE READING

The Differences Between Social Monitoring, Listening, and Analytics

By: Rion Martin March 29th, 2015

Social media monitoring, listening, analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To help clarify the key differences between these, and other important terms used in the social media monitoring space, we've put together a master list of terminology. CONTINUE READING

Want to Work in Social Media? There's a Few Things You Should Know First

By: Alex Walter March 24th, 2015

The social media space is filled with a variety of different job functions. Of those, there are three primary focuses: engagement, monitoring, and research. This post explains what each function relates to and the differences between all three. CONTINUE READING

5 Things Millennials Want McDonald's to Know

By: Tiffany Tran March 12th, 2015

There isn't a single fast-food restaurant that isn't interested in grabbing the "echo boom" generation's attention. In particular, fast-food giant McDonald's, has failed to connect with Millennials, but perhaps these are some of the reasons why… CONTINUE READING

Skyrocket Client Retention With These 10 Customer Service Tricks

By: Alex Walter February 9th, 2015

It’s cheaper, easier, and more effective to retain current clients than it is to acquire new ones. Here’s the top 10 ways we’ve found to keep your clients happy, and equally important--on board. CONTINUE READING

The Immense Value of Historical Twitter Data

By: Rion Martin January 20th, 2015

Historical social media data can prove incredibly valuable. Here's a few examples of what historical Twitter data has been used for and why it should matter for any serious researcher or analyst. CONTINUE READING

The Secrets to Building Great Social Media Monitoring Queries

By: Tiffany Tran January 11th, 2015

Writing effective queries is essential to getting great results from social media monitoring. Here are a few ways to think about approaching query building to achieve the best outcomes. CONTINUE READING

The Comprehensive Guide for Understanding Sentiment and Sentiment Accuracy

By: Rion Martin December 2nd, 2014

If you've ever researched or demoed a social media tool with built-in sentiment analysis, at some point you've probably found yourself asking, "can I really trust this?" In most cases, you shouldn't. Here's why, and what you can do to evaluate accuracy claims. CONTINUE READING

Travel in 2014 - Ebola, Bucket Lists and Destination Weddings

By: Rion Martin November 19th, 2014

Current trends in travel, outlook for the 2014 holiday travel season, why people are traveling, how they’re getting there, where they’re staying, and what they use to plan and book their trips. CONTINUE READING

5 Things to Look for in a Social Media Monitoring Platform

By: Maxx Krueger November 11th, 2014

Modern research, PR, and social teams have a fast paced gig and they need to stay on top of the most current trends on the web. At some point, and scale, these teams will need a tool that can make sense of the massive amounts of online conversations. When they're ready to make the move, here are five things these teams should look for in a social media monitoring and intelligence platform. CONTINUE READING

2014 World Series Social Media Showdown, KC Royals VS SF Giants

By: Rion Martin October 29th, 2014

The Kansas City Royals let their crown slip away, but not their fans. From overall mentions to the most fans active on social media at any one moment, there was a showdown that took place on social media throughout the World Series, and Kansas City won. CONTINUE READING

The 4 Key Areas Retailers Must Focus on This Holiday Season

By: Rion Martin October 26th, 2014

Excitement for the 2014 holiday shopping season is down - way down. Yet there are still a few ways retailers can turn things around to have the biggest impact this year. CONTINUE READING

The Top 50 CMOs on Social Media, via Forbes and Infegy

By: Rion Martin September 29th, 2014

Earlier this month Infegy and Forbes teamed up to determine who the top 50 most influential CMOs on social media are. Analysis revealed that Fortune 50 CMOs are slow to personally adopt social media. There were also several other interesting findings about the type of executives wielding the most influence on social media. CONTINUE READING

E-Cigarettes, A Gateway to Tobacco Products?

By: Tiffany Tran September 22nd, 2014

Electronic cigarettes are taking a strong stance in the cigarette industry with increasingly positive health perceptions of vaping and strong online interest by consumers aged 24 and younger. CONTINUE READING

2014 Health and Diet Trends, The Rise of Probiotics

By: Rion Martin September 3rd, 2014

Weight Watchers is America's favorite commercial diet, pre-packaged health is losing its allure, Midwest consumers are the least health conscious, and probiotics have rocketed to the top of health food trends. CONTINUE READING

The State of Retail, Black Friday Gives Shoppers Black Eye

By: Tiffany Tran August 12th, 2014

The highlights of our recent report, The State of Retail, including market positioning, age and gender distribution, family purchasing behavior, seasonal changes, conversation drivers, and increasing disillusionment with Black Friday. CONTINUE READING

Teenage Mutant Ninja Transformers - TMNT Reboot Dominates the Box Office, Disappoints Audiences

By: Rion Martin August 9th, 2014

Although box office figures are a very positive sign for the revamped Teenage Mutant Ninja Turtles franchise, consumers and critics have been extremely vocal in their negative reviews of the movie. Here's a breakdown of what they're saying. CONTINUE READING

Omnicom Sees Future Importance of Mobile Ads, Inks $230m Deal With Twitter

By: Tiffany Tran June 1st, 2014

With Twitter announcing year-to-year ad revenue growth of 125% and 80% of all ads being viewed on mobile, Omnicom has placed a $230m bet that Twitter will become an even more powerful platform for mobile advertising. CONTINUE READING

Facebook Buys Oculus, Early Adopters Revolt

By: Rion Martin March 26th, 2014

The very people who helped launch Oculus are turning out in droves announcing their intentions to drop all support for the company going forward. To them the merger with Facebook completely changes what Oculus stands for and what the company aims to achieve. As a result their passion has been rechanneled into a crusade against the company, and this crusade has generated some insanely comical responses. Check out this post for the top 5 greatest responses. CONTINUE READING

The Battle to Bring Dragon Ball Z to Netflix

By: Rion Martin March 3rd, 2014

After more than 3,000 unique visits to our Netflix blog post, almost 300,000 social media posts in the last year, 872,000 Google search results, and two Facebook groups seeking to finally get Dragon Ball Z on Netflix, we’ve decided to lead the fight to help make it happen. CONTINUE READING

Infographic: What Facebook Bought With Its $19 Billion Acquisition Of WhatsApp

By: Rion Martin February 19th, 2014

This infographic details what Facebook got for their massive $19 billion acquisition of WhatsApp, including $3 billion in stock for employees. CONTINUE READING

Coke's America Commercial Actually Didn't Ignite Widespread Xenophobia

By: Rion Martin February 11th, 2014

Did you see that extremely controversial commercial that Coca Cola ran during the Super Bowl? The one where “America The Beautiful” is sung in languages other than English by people of different ethnic backgrounds? The story here is simple, there really isn’t a news story at all. The reality is that the trending hashtags were taken entirely out of context by the public and news media alike. CONTINUE READING

When Jennifer Lawrence Photobombed Taylor Swift, A Social Analysis of the 71st Golden Globes

By: Rion Martin January 13th, 2014

The 71st Golden Globe Awards show generated an astounding 10.3 million conversations on social media from January 12th through the 13th. The highlight of the night according to these conversations? Jennifer Lawrence photobombing Taylor Swift on the red carpet. Continue reading for a full analysis of who and what people were talking about. CONTINUE READING

How Lexus Leveraged Big Data

By: Rion Martin November 20th, 2013

Although the December to Remember sales event had been effective at driving sales for almost ten years, public response to the advertising campaigns had become increasingly negative. To turn things around, Lexus' agency utilized Social Radar to identify the root cause, make informed changes to messaging, and monitor the new ad campaigns. The results? Negative public perception regarding the campaign decreased 14% from the previous year. CONTINUE READING

Bullying in Social Media

By: Rion Martin October 30th, 2013

Rebecca Sedwick was just twelve years old when she took her own life as a result of unrelenting bullying by two older girls at her school. Unfortunately, stories like Rebecca’s are becoming more and more common, and social media is playing a significant role. CONTINUE READING

Top 50 Brands - Quarter 3

By: Justin Graves September 30th, 2013

We've just updated the Top 50 Social Brands for Q3, 2013! Check out the interactive application with the latest data at or click into this post and we'll look into the big movers and analyze the results. CONTINUE READING

Obesity: A Growing Epidemic

By: Danielle Pederson September 24th, 2013

The obesity epidemic, as with American waistlines, continues to increase as time goes on. According to the Centers for Disease Control and Prevention, 36 percent of U.S. adults are currently obese and an additional 34 percent are considered overweight. This post analyzes online dialog over a 3 year period to discover the most widely discussed topics within obesity related conversations. CONTINUE READING

2020 Olympic Games Host, Too Close To Call

By: Maggie Miller September 5th, 2013

This weekend, the International Olympics Committee (IOC) will decide the host of the 2020 Olympics. The vote will be held in Buenos Aires on September 7, 2013. Madrid, Istanbul, and Tokyo are all in the running for the spot. Tokyo is the betting favorite, followed closely by Madrid. Who is the favorite of the masses? CONTINUE READING

TV Shows Netflix Users Want — No Mind Reading Involved

By: Maggie Miller August 11th, 2013

As of June 2013, Netflix had almost 38 million total users. These millions of people were accessing a defined catalog of movies, television episodes, and even original series. A quick search into online conversations around Netflix and their choice of programming revealed a surprising number of highly passionate conversations about what Netflix did not have in the catalog. CONTINUE READING

Forbes Top-Earning Celebrities

By: Danielle Pederson July 25th, 2013

Following the release of Forbes’ Top-Earning Celebrities Under 30 list, we decided to create a list of our own. Forbes told us which celebrities under 30 made the most money in the last year, but which of these stars or starlets generated the most conversation online? CONTINUE READING

Consumer Electronics: Early Adopters vs. the Press

By: Justin Graves July 8th, 2013

We wanted to find the differences between early adopters of new technology and the press when it comes to new tech releases. How do consumer opinions differ from the press? Does media feedback influence consumers? CONTINUE READING

Using Social Data To Predict The Box Office

By: Justin Graves June 27th, 2013

Alert! Magazine article: Research shows peer influence is a strong motivator when it comes to movie choice; people trust their friends when they say a new flick is great, or when they advise to skip it. CONTINUE READING

Which Fuel do you Favor?

By: Danielle Pederson June 24th, 2013

With the pace of life constantly increasing, people depend less on sleep and more on caffeine. But what is the most prominent source of caffeine for the majority of Americans? CONTINUE READING

Big Data Intelligence Gives Brands a Competitive Edge

By: Ben Hagedorn June 12th, 2013

Just as every brand is different, every consumer is different. Not one specific marketing tactic or ad campaign attracts every potential customer. Breaking through the noise isn’t an easy task. So how does a company better understand its target audience? And how can a brand capitalize on unique advantages in its market? CONTINUE READING

Peanut Butter Analysis and Infographic

By: Danielle Pederson June 3rd, 2013

Natural versus regular peanut butter: Which is the favorite and why? CONTINUE READING

Automotive Analysis Powered by Social Data

By: Danielle Pederson May 21st, 2013

Buying a new car is an investment that people don’t take lightly. In this post, we’ll use social data to analyze perceptions around car buying. CONTINUE READING

America’s Gun Debate Goes Social

By: Danielle Pederson April 17th, 2013

A national debate is stirring surrounding guns. We have analyzed dialog surrounding the issue to better understand both sides of this intense discussion. CONTINUE READING

CES 2013: Analyzing Reaction to the Consumer Electronics Show

By: Justin Graves January 13th, 2013

The Consumer Electronics Show took place last week in Las Vegas. This annual event is a major show for electronics companies to reveal new products, open up new industries and generally excite us consumers for the coming year. CONTINUE READING

John Kerry to be Nominated for Secretary of State: Dialog Analysis

By: Justin Graves December 15th, 2012

CNN and others have published news 16 hours ago saying they believe President Obama will nominate Senator John Kerry for Secretary of State. Prior to the September 11th attack on the US Embassy in Benghazi, Libya, it was believed Susan Rice, the US Ambassador to the UN, would be the nominee. However, those attacks had a strong negative impact on perception around Susan Rice, leading to the search for a new front- runner. CONTINUE READING

The Fiscal Cliff Debate: Dialog Analysis

By: Justin Graves December 8th, 2012

In the United States, debates are raging over the coming "fiscal cliff", an increase in taxes and cuts to spending that will trigger at the New Year if no alternative is put in place prior. Our two major parties are heavily split on how to resolve this issue, with Republicans tending to push for strong spending cuts with no change to tax rates, and Democrats pushing for increasing revenue (tax rate increases) with less focus on spending cuts. What do the people support? CONTINUE READING

Interactive Top 50 Social Brands Report Launched!

By: Justin Graves September 26th, 2012

Today we launched our new weekly Top 50 Social Brands interactive report! A reboot of our popular prior piece, now with shiny interactive graphs, much more information and in-depth reports on each brand on the list. CONTINUE READING

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