The very people who helped launch Oculus are turning out in droves announcing their intentions to drop all support for the company going forward. To them the merger with Facebook completely changes what Oculus stands for and what the company aims to achieve. As a result their passion has been rechanneled into a crusade against the company, and this crusade has generated some insanely comical responses. Check out this post for the top 5 greatest responses.

After more than 3,000 unique visits to our Netflix blog post, almost 300,000 social media posts in the last year, 872,000 Google search results, and two Facebook groups seeking to finally get Dragon Ball Z on Netflix, we’ve decided to lead the fight to help make it happen.

This infographic details what Facebook got for their massive $19 billion acqusition of WhatsApp, including $3 billion in stock for employees.

Did you see that extremely controversial commercial that Coca Cola ran during the Super Bowl? The one where “America The Beautiful” is sung in languages other than English by people of different ethnic backgrounds? The story here is simple, there really isn’t a news story at all. The reality is that the trending hashtags were taken entirely out of context by the public and news media alike.

Filled with plenty of memorable moments and great one-liners from hosts Tina Fey and Amy Poehler, the 71st Golden Globe Awards show generated an astounding 10.3 million conversations on social media from January 12th through the 13th. The highlight of the night according to these conversations? Jennifer Lawrence photobombing Taylor Swift on the red carpet. Continue reading for a full analysis of who and what drove the most conversations on social media.

How Lexus Leveraged Big Data
Posted November 21, 2013

Although the December to Remember sales event had been effective at driving sales for almost ten years, public response to the advertising campaigns had become increasingly negative. To turn things around, Lexus' agency utilized Social Radar to identify the root cause, make informed changes to messaging, and monitor the new ad campaigns. The results? Negative public perception regarding the campaign decreased 14% from the previous year.

Bullying in Social Media
Posted October 31, 2013

Rebecca Sedwick was just twelve years old when she took her own life as a result of unrelenting bullying by two older girls at her school. Unfortunately, stories like Rebecca’s are becoming more and more common, and social media is playing a significant role.

Top 50 Brands - Quarter 3
Posted October 01, 2013

We've just updated the Top 50 Social Brands for Q3, 2013! Check out the interactive application with the latest data at or click into this post and we'll look into the big movers and analyze the results.

Obesity: A Growing Epidemic
Posted September 25, 2013

The obesity epidemic, as with American waistlines, continues to increase as time goes on. According to the Centers for Disease Control and Prevention, 36 percent of U.S. adults are currently obese and an additional 34 percent are considered overweight. This post analyzes online dialog over a 3 year period to discover the most widely discussed topics within obesity related conversations.

2020 Olympic Games Host, Too Close To Call
Posted September 06, 2013

This weekend, the International Olympics Committee (IOC) will decide the host of the 2020 Olympics. The vote will be held in Buenos Aires on September 7, 2013. Madrid, Istanbul, and Tokyo are all in the running for the spot. Tokyo is the betting favorite, followed closely by Madrid. Who is the favorite of the masses?

2013 Video Music Awards
Posted August 27, 2013

Every year millions of people tune into MTVs Video Music Awards to watch their favorite musicians perform and present, and this year was no different. But what were people saying? What were their favorite performances and which performances scarred them for life? We leveraged our market-research platform, Social Radar, to find out.

As of June 2013, Netflix had almost 38 million total users. These millions of people were accessing a defined catalog of movies, television episodes, and even original series. A quick search into online conversations around Netflix and their choice of programming revealed a surprising number of highly passionate conversations about what Netflix did not have in the catalog.

ADHD - A Topic Deserving of Attention
Posted August 01, 2013

Attention deficit hyperactivity disorder, commonly known as ADHD, is a health issue becoming more prominently found in children and adolescents and it creates a burden in the lives of those diagnosed. We have analyzed conversation around ADHD to better understand the subject.

Forbes Top-Earning Celebrities
Posted July 26, 2013

Following the release of Forbes’ Top-Earning Celebrities Under 30 list, we decided to create a list of our own. Forbes told us which celebrities under 30 made the most money in the last year, but which of these stars or starlets generated the most conversation online?

We wanted to find the differences between early adopters of new technology and the press when it comes to new tech releases. How do consumer opinions differ from the press? Does media feedback influence consumers?

Alert! Magazine article: Research shows peer influence is a strong motivator when it comes to movie choice; people trust their friends when they say a new flick is great, or when they advise to skip it.

Which Fuel do you Favor?
Posted June 25, 2013

With the pace of life constantly increasing, people depend less on sleep and more on caffeine. But what is the most prominent source of caffeine for the majority of Americans?

Just as every brand is different, every consumer is different. Not one specific marketing tactic or ad campaign attracts every potential customer. Breaking through the noise isn’t an easy task. So how does a company better understand its target audience? And how can a brand capitalize on unique advantages in its market?

Natural versus regular peanut butter: Which is the favorite and why?

Social Data and Market Research Platform Amplifies Demographic Capabilities with High-Level Audience Breakdown.

Buying a new car is an investment that people don’t take lightly. In this post, we’ll use social data to analyze perceptions around car buying.

America’s Gun Debate Goes Social
Posted April 18, 2013

A national debate is stirring surrounding guns. We have analyzed dialog surrounding the issue to better understand both sides of this intense discussion.

Baseball, Beer and Brats
Posted April 04, 2013

The baseball season is underway, and with it comes warmer weather, loud fans, and hopefully some home runs. But what’s the one thing fans want next to them as they cheer on their team? Turns out, it’s not burgers or brats. It’s beer.

Alert! Magazine, from the Marketing Research Association, has published an article titled Deriving Insight From The Dialog Of Millions, which looks at the use of social data to power modern market research, authored by our very own Danielle Pederson.

BlackBerry 10 Announcement Analyzed
Posted January 30, 2013

Today BlackBerry (formerly known as Research in Motion - RIM) revealed the finished BlackBerry 10 operating system, their newest development to revamp and update their mobile handsets. In addition, the company showed off two new devices: The Z10, a full touchscreen device, and the Q10, a device with both a touchscreen and a physical QWERTY keyboard. How were these announcements received?

Jack Neff at AdvertisingAge has written a piece on Wal-Mart's latest PR efforts, using Social Radar data to analyze the impact to Wal-Mart's perception in contrast to several stories impacting the brand over 2012. Check it out here:

The Consumer Electronics Show took place last week in Las Vegas. This annual event is a major show for electronics companies to reveal new products, open up new industries and generally excite us consumers for the coming year.

CNN and others have published news 16 hours ago saying they believe President Obama will nominate Senator John Kerry for Secretary of State. Prior to the September 11th attack on the US Embassy in Benghazi, Libya, it was believed Susan Rice, the US Ambassador to the UN, would be the nominee. However, those attacks had a strong negative impact on perception around Susan Rice, leading to the search for a new front- runner.

The Fiscal Cliff Debate: Dialog Analysis
Posted December 09, 2012

In the United States, debates are raging over the coming "fiscal cliff", an increase in taxes and cuts to spending that will trigger at the New Year if no alternative is put in place prior. Our two major parties are heavily split on how to resolve this issue, with Republicans tending to push for strong spending cuts with no change to tax rates, and Democrats pushing for increasing revenue (tax rate increases) with less focus on spending cuts. What do the people support?

Today we launched our new weekly Top 50 Social Brands interactive report! A reboot of our popular prior piece, now with shiny interactive graphs, much more information and in-depth reports on each brand on the list.