The Infegy Thought Catalog

Commentary on social media, marketing, sales, and consumer insight

Winning at Social Media Marketing Without Pissing Off The FTC

By: Rion Martin June 15th, 2015

Updated FTC guidelines mean major changes for influencer and social media marketing. Here's what you need to know about endorsement-based campaigns to avoid raising red flags with the man. CONTINUE READING


Supercharging Market Research With Social Media Data

By: Tiffany Tran June 8th, 2015

While combining social media research with more traditional methods can be incredibly powerful, there is little discussion within the market research community on how the two complement each other. So, to get the discussion started, here are five ways that analyzing social media can provide tremendous benefit to market research. CONTINUE READING


Why Vacation Matters: The Problem with PTO in America

By: Jordan Hanson June 1st, 2015

Beyond benefiting my own emotional and creative well-being, Infegy's recent company vacation made me take a hard look at corporate America's perception of paid time off, why businesses discourage rather than encourage their employees to take vacation, and how companies like Infegy are changing this for the better. CONTINUE READING


The Strategic Value of Social Media for Pharmaceutical Companies

By: Tiffany Tran May 26th, 2015

While industry regulations continued to disuade pharmaceutical companies from communicating directly with consumers via social media, there is still much to gain from mining social media data for research. This post explores the regulations and a few ways pharmaceutical companies can leverage social media without having to be social themselves. CONTINUE READING


Amazingly "Uber": Why Mobile Data is Critical to Business

By: Jordan Hanson May 19th, 2015

Using primarily a data-driven approach and personal experiences as a guide, this post examines who has driven the explosive growth in ride-sharing, why they became evangelists for the service, and their opinions about the experience. CONTINUE READING


How Social Media Data is Enriching Market Research

By: Rion Martin May 6th, 2015

Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world's largest focus group. This post explores how one of Infegy's market research clients made the move to integrate social media research and why it became an integral part of every single client project. CONTINUE READING


The Modern Marketer's Guide to Building Buyer Personas

By: Tiffany Tran April 26th, 2015

Traditionally, buyer personas have been mainly created by conducting 1-on-1 interviews or through surveys. In this post we'll explore an alternative route that utilizes data from blogs, forums and review sites. CONTINUE READING


A Step-by-Step Guide to Spying on Competitors Using Social Media

By: Rion Martin April 9th, 2015

One of the most common use cases for social media monitoring and analysis is competitive intelligence. This post walks you through using free and paid platforms to become a rock star at keeping current on what your competitors are saying about themselves and consumers are saying about them. CONTINUE READING


The Differences Between Social Monitoring, Listening, and Analytics

By: Rion Martin March 29th, 2015

Social media monitoring, listening, analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To help clarify the key differences between these, and other important terms used in the social media monitoring space, we've put together a master list of terminology. CONTINUE READING


Want to Work in Social Media? There's a Few Things You Should Know First

By: Alex Walter March 24th, 2015

The social media space is filled with a variety of different job functions. Of those, there are three primary focuses: engagement, monitoring, and research. This post explains what each function relates to and the differences between all three. CONTINUE READING


5 Things Millennials Want McDonald's to Know

By: Tiffany Tran March 12th, 2015

There isn't a single fast-food restaurant that isn't interested in grabbing the "echo boom" generation's attention. In particular, fast-food giant McDonald's, has failed to connect with Millennials, but perhaps these are some of the reasons why… CONTINUE READING


Skyrocket Client Retention With These 10 Customer Service Tricks

By: Alex Walter February 9th, 2015

It’s cheaper, easier, and more effective to retain current clients than it is to acquire new ones. Here’s the top 10 ways we’ve found to keep your clients happy, and equally important--on board. CONTINUE READING


The Immense Value of Historical Twitter Data

By: Rion Martin January 20th, 2015

Historical social media data can prove incredibly valuable. Here's a few examples of what historical Twitter data has been used for and why it should matter for any serious researcher or analyst. CONTINUE READING


The Secrets to Building Great Social Media Monitoring Queries

By: Tiffany Tran January 11th, 2015

Writing effective queries is essential to getting great results from social media monitoring. Here are a few ways to think about approaching query building to achieve the best outcomes. CONTINUE READING


The Comprehensive Guide for Understanding Sentiment and Sentiment Accuracy

By: Rion Martin December 2nd, 2014

If you've ever researched or demoed a social media tool with built-in sentiment analysis, at some point you've probably found yourself asking, "can I really trust this?" In most cases, you shouldn't. Here's why, and what you can do to evaluate accuracy claims. CONTINUE READING


Travel in 2014 - Ebola, Bucket Lists and Destination Weddings

By: Rion Martin November 19th, 2014

Current trends in travel, outlook for the 2014 holiday travel season, why people are traveling, how they’re getting there, where they’re staying, and what they use to plan and book their trips. CONTINUE READING


5 Things to Look for in a Social Media Monitoring Platform

By: Maxx Krueger November 11th, 2014

Modern research, PR, and social teams have a fast paced gig and they need to stay on top of the most current trends on the web. At some point, and scale, these teams will need a tool that can make sense of the massive amounts of online conversations. When they're ready to make the move, here are five things these teams should look for in a social media monitoring and intelligence platform. CONTINUE READING


2014 World Series Social Media Showdown, KC Royals VS SF Giants

By: Rion Martin October 29th, 2014

The Kansas City Royals let their crown slip away, but not their fans. From overall mentions to the most fans active on social media at any one moment, there was a showdown that took place on social media throughout the World Series, and Kansas City won. CONTINUE READING


The 4 Key Areas Retailers Must Focus on This Holiday Season

By: Rion Martin October 26th, 2014

Excitement for the 2014 holiday shopping season is down - way down. Yet there are still a few ways retailers can turn things around to have the biggest impact this year. CONTINUE READING


The Top 50 CMOs on Social Media, via Forbes and Infegy

By: Rion Martin September 29th, 2014

Earlier this month Infegy and Forbes teamed up to determine who the top 50 most influential CMOs on social media are. Analysis revealed that Fortune 50 CMOs are slow to personally adopt social media. There were also several other interesting findings about the type of executives wielding the most influence on social media. CONTINUE READING


E-Cigarettes, A Gateway to Tobacco Products?

By: Tiffany Tran September 22nd, 2014

Electronic cigarettes are taking a strong stance in the cigarette industry with increasingly positive health perceptions of vaping and strong online interest by consumers aged 24 and younger. CONTINUE READING


2014 Health and Diet Trends, The Rise of Probiotics

By: Rion Martin September 3rd, 2014

Weight Watchers is America's favorite commercial diet, pre-packaged health is losing its allure, Midwest consumers are the least health conscious, and probiotics have rocketed to the top of health food trends. CONTINUE READING


The State of Retail, Black Friday Gives Shoppers Black Eye

By: Tiffany Tran August 12th, 2014

The highlights of our recent report, The State of Retail, including market positioning, age and gender distribution, family purchasing behavior, seasonal changes, conversation drivers, and increasing disillusionment with Black Friday. CONTINUE READING


Teenage Mutant Ninja Transformers - TMNT Reboot Dominates the Box Office, Disappoints Audiences

By: Rion Martin August 9th, 2014

Although box office figures are a very positive sign for the revamped Teenage Mutant Ninja Turtles franchise, consumers and critics have been extremely vocal in their negative reviews of the movie. Here's a breakdown of what they're saying. CONTINUE READING


Omnicom Sees Future Importance of Mobile Ads, Inks $230m Deal With Twitter

By: Tiffany Tran June 1st, 2014

With Twitter announcing year-to-year ad revenue growth of 125% and 80% of all ads being viewed on mobile, Omnicom has placed a $230m bet that Twitter will become an even more powerful platform for mobile advertising. CONTINUE READING


Facebook Buys Oculus, Early Adopters Revolt

By: Rion Martin March 26th, 2014

The very people who helped launch Oculus are turning out in droves announcing their intentions to drop all support for the company going forward. To them the merger with Facebook completely changes what Oculus stands for and what the company aims to achieve. As a result their passion has been rechanneled into a crusade against the company, and this crusade has generated some insanely comical responses. Check out this post for the top 5 greatest responses. CONTINUE READING


The Battle to Bring Dragon Ball Z to Netflix

By: Rion Martin March 3rd, 2014

After more than 3,000 unique visits to our Netflix blog post, almost 300,000 social media posts in the last year, 872,000 Google search results, and two Facebook groups seeking to finally get Dragon Ball Z on Netflix, we’ve decided to lead the fight to help make it happen. CONTINUE READING


Infographic: What Facebook Bought With Its $19 Billion Acquisition Of WhatsApp

By: Rion Martin February 19th, 2014

This infographic details what Facebook got for their massive $19 billion acquisition of WhatsApp, including $3 billion in stock for employees. CONTINUE READING


Coke's America Commercial Actually Didn't Ignite Widespread Xenophobia

By: Rion Martin February 11th, 2014

Did you see that extremely controversial commercial that Coca Cola ran during the Super Bowl? The one where “America The Beautiful” is sung in languages other than English by people of different ethnic backgrounds? The story here is simple, there really isn’t a news story at all. The reality is that the trending hashtags were taken entirely out of context by the public and news media alike. CONTINUE READING


When Jennifer Lawrence Photobombed Taylor Swift, A Social Analysis of the 71st Golden Globes

By: Rion Martin January 13th, 2014

The 71st Golden Globe Awards show generated an astounding 10.3 million conversations on social media from January 12th through the 13th. The highlight of the night according to these conversations? Jennifer Lawrence photobombing Taylor Swift on the red carpet. Continue reading for a full analysis of who and what people were talking about. CONTINUE READING


How Lexus Leveraged Big Data

By: Rion Martin November 20th, 2013

Although the December to Remember sales event had been effective at driving sales for almost ten years, public response to the advertising campaigns had become increasingly negative. To turn things around, Lexus' agency utilized Social Radar to identify the root cause, make informed changes to messaging, and monitor the new ad campaigns. The results? Negative public perception regarding the campaign decreased 14% from the previous year. CONTINUE READING


Bullying in Social Media

By: Rion Martin October 30th, 2013

Rebecca Sedwick was just twelve years old when she took her own life as a result of unrelenting bullying by two older girls at her school. Unfortunately, stories like Rebecca’s are becoming more and more common, and social media is playing a significant role. CONTINUE READING


Top 50 Brands - Quarter 3

By: Justin Graves September 30th, 2013

We've just updated the Top 50 Social Brands for Q3, 2013! Check out the interactive application with the latest data at top50.infegy.com or click into this post and we'll look into the big movers and analyze the results. CONTINUE READING


Obesity: A Growing Epidemic

By: Danielle Pederson September 24th, 2013

The obesity epidemic, as with American waistlines, continues to increase as time goes on. According to the Centers for Disease Control and Prevention, 36 percent of U.S. adults are currently obese and an additional 34 percent are considered overweight. This post analyzes online dialog over a 3 year period to discover the most widely discussed topics within obesity related conversations. CONTINUE READING


2020 Olympic Games Host, Too Close To Call

By: Maggie Miller September 5th, 2013

This weekend, the International Olympics Committee (IOC) will decide the host of the 2020 Olympics. The vote will be held in Buenos Aires on September 7, 2013. Madrid, Istanbul, and Tokyo are all in the running for the spot. Tokyo is the betting favorite, followed closely by Madrid. Who is the favorite of the masses? CONTINUE READING


TV Shows Netflix Users Want — No Mind Reading Involved

By: Maggie Miller August 11th, 2013

As of June 2013, Netflix had almost 38 million total users. These millions of people were accessing a defined catalog of movies, television episodes, and even original series. A quick search into online conversations around Netflix and their choice of programming revealed a surprising number of highly passionate conversations about what Netflix did not have in the catalog. CONTINUE READING


Forbes Top-Earning Celebrities

By: Danielle Pederson July 25th, 2013

Following the release of Forbes’ Top-Earning Celebrities Under 30 list, we decided to create a list of our own. Forbes told us which celebrities under 30 made the most money in the last year, but which of these stars or starlets generated the most conversation online? CONTINUE READING


Consumer Electronics: Early Adopters vs. the Press

By: Justin Graves July 8th, 2013

We wanted to find the differences between early adopters of new technology and the press when it comes to new tech releases. How do consumer opinions differ from the press? Does media feedback influence consumers? CONTINUE READING


Using Social Data To Predict The Box Office

By: Justin Graves June 27th, 2013

Alert! Magazine article: Research shows peer influence is a strong motivator when it comes to movie choice; people trust their friends when they say a new flick is great, or when they advise to skip it. CONTINUE READING


Which Fuel do you Favor?

By: Danielle Pederson June 24th, 2013

With the pace of life constantly increasing, people depend less on sleep and more on caffeine. But what is the most prominent source of caffeine for the majority of Americans? CONTINUE READING


Big Data Intelligence Gives Brands a Competitive Edge

By: Ben Hagedorn June 12th, 2013

Just as every brand is different, every consumer is different. Not one specific marketing tactic or ad campaign attracts every potential customer. Breaking through the noise isn’t an easy task. So how does a company better understand its target audience? And how can a brand capitalize on unique advantages in its market? CONTINUE READING


Peanut Butter Analysis and Infographic

By: Danielle Pederson June 3rd, 2013

Natural versus regular peanut butter: Which is the favorite and why? CONTINUE READING


Automotive Analysis Powered by Social Data

By: Danielle Pederson May 21st, 2013

Buying a new car is an investment that people don’t take lightly. In this post, we’ll use social data to analyze perceptions around car buying. CONTINUE READING


America’s Gun Debate Goes Social

By: Danielle Pederson April 17th, 2013

A national debate is stirring surrounding guns. We have analyzed dialog surrounding the issue to better understand both sides of this intense discussion. CONTINUE READING


CES 2013: Analyzing Reaction to the Consumer Electronics Show

By: Justin Graves January 13th, 2013

The Consumer Electronics Show took place last week in Las Vegas. This annual event is a major show for electronics companies to reveal new products, open up new industries and generally excite us consumers for the coming year. CONTINUE READING


John Kerry to be Nominated for Secretary of State: Dialog Analysis

By: Justin Graves December 15th, 2012

CNN and others have published news 16 hours ago saying they believe President Obama will nominate Senator John Kerry for Secretary of State. Prior to the September 11th attack on the US Embassy in Benghazi, Libya, it was believed Susan Rice, the US Ambassador to the UN, would be the nominee. However, those attacks had a strong negative impact on perception around Susan Rice, leading to the search for a new front- runner. CONTINUE READING


The Fiscal Cliff Debate: Dialog Analysis

By: Justin Graves December 8th, 2012

In the United States, debates are raging over the coming "fiscal cliff", an increase in taxes and cuts to spending that will trigger at the New Year if no alternative is put in place prior. Our two major parties are heavily split on how to resolve this issue, with Republicans tending to push for strong spending cuts with no change to tax rates, and Democrats pushing for increasing revenue (tax rate increases) with less focus on spending cuts. What do the people support? CONTINUE READING


Interactive Top 50 Social Brands Report Launched!

By: Justin Graves September 26th, 2012

Today we launched our new weekly Top 50 Social Brands interactive report! A reboot of our popular prior piece, now with shiny interactive graphs, much more information and in-depth reports on each brand on the list. CONTINUE READING


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