Social Radar uses proprietary automated sentiment analysis technologies to achieve best-in-sentiment accuracy. Click the link below for more information.
Using data from Social Radar, we created the Top 50 Social Brands interactive report that benchmarks companies by volume of positive dialog surrounding each for Q3 2013.
"Validating Social Data for Public Opinion" analyzes the use of our powerful information source in comparison to polls conducted by Pew Research.
Although the December to Remember sales event had been effective at driving sales for almost ten years, public response to the advertising campaigns had becoming increasingly negative. To turn things around, Lexus' agency utilized Social Radar to identify the root cause, make informed changes to messaging, and monitor the new ad campaigns. The results? Negative public perception regarding the campaign decreased 14% from the previous year.
Rebecca Sedwick was just twelve years old when she took her own life as a result of unrelenting bullying by two older girls at her school. Unfortunately, stories like Rebecca’s are becoming more and more common, and social media is playing a significant role.
We've just updated the Top 50 Social Brands for Q3, 2013! Check out the interactive application with the latest data at top50.infegy.com or click into this post and we'll look into the big movers and analyze the results.